Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio within dedicated ABM platforms (e.g., 6sense, Meta, LinkedIn).
Coordinate and execute paid media strategies designed for SMB, mid-market, and enterprise account lists, ensuring consistent messaging across the buyer journey for our highest-value prospects.
Maintain first-party and third-party audience segments and orchestration based on account-intent triggers with a focus on AI-enabled tactics e.g. real-time lead scoring.
Analyze media performance via CRM and ABM tools to identify trends in account engagement and pipeline influence, inclusive of both ABM and evergreen campaigns.
Collaborate with creative services to tailor ad copy and assets for specific personas or industry verticals (HVAC, Plumbing, Electrical) to maximize engagement and account-level conversion.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field.
1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising.
Expert-level knowledge of at least one paid media platform (Google, Meta, etc.).
Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau.
Excellent written and verbal communication skills.
Experience with A/B testing and campaign optimization techniques.
Experience in B2B marketing is a plus.

Benefits

Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
Great work is rewarded through Bonusly, peer-nominated awards, and more.
Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media campaignsperformance marketingpaid searchpaid socialprogrammatic advertisingA/B testingcampaign optimizationdata analysislead scoringaudience segmentation

Soft Skills

analytical skillswritten communicationverbal communication