Marketing Director
Serv Recruitment Agency
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Take full ownership of Foothills Painting’s marketing across channels
- Manage and optimize performance with disciplined testing and decision-making
- Build the systems and playbooks for the entire marketing department
- Partner with Sales to improve close rate, lead quality, and speed-to-contact
- Coordinate with Operations to manage capacity versus demand
- Launch and optimize campaigns, build landing pages, write ad copy, and structure offers
- Manage vendors as needed
Requirements
- Scaled a company from $10M to $25M+
- Owned revenue growth for a multi-location service business
- Managed significant paid media budget directly
- Worked cross-functionally with Sales and Operations
- Built systems from fragmented or founder-led marketing
- Experience in home services (HVAC, roofing, restoration, plumbing, solar, landscaping) (strongly preferred)
- Experience in a multi-location franchise or local service-based business model (strongly preferred)
- Salesforce CRM familiarity (preferred)
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementad copywritinglanding page optimizationperformance testingrevenue growth managementpaid media budget managementsystem buildingmarketing optimization
Soft Skills
decision-makingcross-functional collaborationvendor managementleadership