Seqera Labs

Marketing Director

Seqera Labs

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
  • Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+).
  • Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
  • Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments.
  • Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
  • Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
  • Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion.
  • Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
  • Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results.
  • Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.

Requirements

  • 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
  • Direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes.
  • Deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
  • Understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
  • Comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
  • Analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics.
  • Communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next.
  • Enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.
Benefits
  • Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
  • Equity
  • Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.
  • Private life insurance with Lincoln
  • Investment app with Vestwell (401K)
  • Home office equipment (valued over 1,000 USD)
  • Subscription to Oliva, Mental Health App
  • Learning and development budget per year (1,000 USD)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationperformance marketingpipeline creationconversion rate optimizationemail nurture programsmarketing automationaccount-based marketing (ABM)budget ownershipROI analysisdata analysis
Soft Skills
leadershipmentoringcommunicationanalytical thinkingoutcome-orientedcross-functional collaborationadaptabilitystrategic thinkingproblem-solvingexecution-focused