Sentral

Digital Marketing and eCommerce Manager

Sentral

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $130,000 per year

About the role

  • Directly reports to the Senior Director, eCommerce and Digital Marketing
  • Responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns
  • Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives
  • Supports the development and execution of property-level strategic and tactical business plans and advertising budgets
  • Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns
  • Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing
  • Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders
  • Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more.
  • Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects
  • Assists with management of external agencies and partners to deploy campaigns and solutions
  • Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability
  • Identifies eCommerce opportunities beyond current organizational thinking
  • Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance

Requirements

  • Outstanding analytical skills with strong experience interpreting data and drawing conclusions
  • Proven leadership of eCommerce projects, with desire to learn and contribute
  • Strong writing and editing skills
  • Proven attention to detail, quality assurance, and pride in work
  • Experience with both B2C and B2B eCommerce
  • Extensive knowledge of e-commerce technology, analytics and best practices
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Hospitality digital marketing experience preferred
Benefits
  • We offer multiple medical, dental, and vision health plan options that begin the first month after your start date!
  • There is one fully company-paid plan (no monthly premiums for you)*, and HSA and FSA options to set aside pre-tax dollars.
  • Eligible after just three months of employment, we offer a 401(k) with a 4% company match to help you reach your savings goals.
  • Flexible paid time off, 11 paid holidays, and Enrichment Hours for volunteering or career development!
  • Team members (and their friends and families) receive travel discounts when they stay at a Sentral community.
  • All team members are Sentral receive discounted rates on pet insurance, attractions, rental cars, shows, events, and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerceweb analyticsSEOSEMPaid SocialProgrammaticEmail Marketingcontent strategybusiness planningquality assurance
Soft Skills
analytical skillsleadershipwriting skillsediting skillsattention to detailbusiness judgmentdecision-makingcollaborationproject managementcommunication