Sentral

Operations

• Directs and leads a region of communities (generally more than 10 communities) by implementing the policies, procedures and practices, which enable each community to meet and exceed budgeted financial goals and achieve operational performance objectives.
• Leads community operations to establish revenue, expenses, NOI, capital expenditures goals and ensure lifts associated with the overall business plans at underwriting are achieved.
• Closely monitors all elements of financial performance; analyze financial statements and make necessary operating adjustments; hire, direct, and supervise internal teams to achieve business plan.
• Develops Property Teams by ensuring that only the highest caliber personnel are recruited and selected to represent the communities.
• Provides coaching, guidance and mentorship to RGM’s and Property leadership.
• Ensures all teams receive appropriate training and delegate responsibility as appropriate to build team development.
• Undertake periodic reviews of operating metrics and financial statements to ensure each community meets performance goals, making curative recommendations to close observed gaps.
• Creates an executive management plan for the market and drive the revenue and expense goals for the community.
• Contributes to the establishment and refinement of work quality, cultural initiatives and best practices to drive results as a team.
• Manages client relationships which allow for seamless conflict resolution, account maintenance, and overall development of client relationships.
• Analyzes property financial performance as it relates to other portfolio assets.
• Reviews annual budget as submitted by the RGM; provides feedback and commentary before submission to ownership.
• Assures compliance with all regulatory and statutory programs.
• Responsible for reviewing revenue, expenses, staffing levels, guest reviews and implementing critical action plan as needed.
• Responsible for performing monthly/quarterly site walks to ensure standards are being met and to problem solve any existing asset condition issues.
• Resolves elevated customer complaints and employee issues in a manner that is respectful and in the best interest of the company, associates, customer and community.
• Reviews, approves and monitors the completion of all capital projects being performed at communities.
• Partners with marketing managers in the development and deployment of marketing programs for each community to ensure optimal results.
• Conducts talent management reviews, annual performance evaluations and goal setting in partnership with Regional Manager Team.

Vice President – East Coast Operations

Business Development Rep

• Develop and execute business development strategies to drive new management agreements and portfolio growth
• Originate new owner, developer, and investor relationships through cold outreach, networking, referrals, and strategic prospecting
• Build, manage, and maintain a robust pipeline of opportunities across target markets
• Conduct prospect tours, presentations, and capability meetings with prospective owners and development partners
• Lead relationship management efforts throughout the business development lifecycle, from introduction through contract execution and onboarding
• Negotiate and support the closing of management agreements in partnership with executive leadership and legal teams
• Partner with internal teams to ensure smooth transitions between development, startup, and operations
• Represent Sentral at industry events, conferences, networking functions, and market visits to strengthen brand awareness and expand relationships
• Collaborate with Marketing, Revenue Management, Operations, Technology, and Accounting teams to support growth initiatives and operational scalability
• Maintain detailed CRM records, forecasting, and regular pipeline reporting
• Provide market intelligence, competitive analysis, and strategic insight on emerging opportunities, trends, and partnerships
• Consistently travel to project sites and key markets to strengthen relationships with owners, developers, and local stakeholders

Vice President, Business Development

• Originate new owner relationships through cold outreach, referral networks, and strategic prospecting
• Develop and maintain BD pipeline; qualify leads and move deals through sales cycle
• Conduct property tours and capability presentations to prospective owners and development partners
• Negotiate and close management agreements; coordinate with Vice President of Real Estate on contract terms
• Collaborate with internal Sentral Ambassadors and external partner network to leverage relationships
• Maintain detailed CRM records and provide weekly/monthly pipeline reporting
• Collaborate on strategy for the company, particularly as it relates to maximizing the ROI on capital invested across our platform
• Consistently visit project sites, coordinating project status and relationship discussions with internal and external team members while maintaining and enhancing local relationships.

Vice President – East Coast Operations

Vice President, Business Development

Director of Business Development