Sentral

Operations

• Oversee multiple Sentral communities - serve as the General Manager of their “home” community and have oversight of an additional 2 or 3 communities (number of communities subject to change at any time).
• Direct and lead portfolio's on-site team members and by implementing the policies, procedures, and practices, which enable each community to meet and exceed budgeted financial goals and achieve operational performance objectives.
• Responsible for preparation of annual project budgets.
• Analyze monthly and quarterly performance and budget projections; compare to management plan and budget; adjust strategies accordingly.
• Provide strategy and leadership to multiple community management teams in an assigned region.
• Create an executive management plan for the market and drive the revenue and expense goals for the community.
• Contribute to the establishment and refinement of work quality, cultural initiatives, and best practices to drive results as a team.
• Manage client relationships will allow for seamless conflict resolution, account maintenance, and overall development of client relationships.
• Analyze property financial performance as it relates to other portfolio assets.
• Review the annual budget as submitted by the General Manager, and provide feedback and commentary before submission to ownership.
• Assure compliance with all regulatory and statutory programs.
• Coordinate property tours: Scheduling, routes, notifications, inspections and access.
• Maintain current certifications and Service Agreements at properties.
• Review revenue, expenses, staffing levels, guest reviews and implement critical action plans as needed.
• Perform other related duties and assignments as needed and assigned.

Associate Director, Portfolio Operations – Regional Property Manager

Administrative Assistant

• Provide administrative support to Sentral's attorneys
• Assist with regulatory compliance for short-term and long-term rental operations, including licensing
• Proactively identify opportunities for internal process improvements and implement them
• Assist with the management and administration of Sentral's contract portfolio, with an emphasis on scaling support to assist with Sentral's rapid growth
• Engage with cross functional departments to meet goals.
• Pursue details and achieve closure on various matters and projects.
• Provide excellent client service.
• Complete projects that are related to regulatory and compliance and ensure deadlines are met and outcomes achieved.

Compliance Administrative Assistant

Digital Marketing

• Directly reports to the Senior Director, eCommerce and Digital Marketing
• Responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns
• Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives
• Supports the development and execution of property-level strategic and tactical business plans and advertising budgets
• Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns
• Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing
• Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders
• Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more.
• Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects
• Assists with management of external agencies and partners to deploy campaigns and solutions
• Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability
• Identifies eCommerce opportunities beyond current organizational thinking
• Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance

Digital Marketing and eCommerce Manager

General Counsel

• The primary responsibility of this role is to develop, launch, and operationalize hospitality products, processes, and services to add value and differentiation in our communities.
• Provide legal advice and service by combining skill and knowledge in multifamily and hospitality, real estate law, and corporate law with sound business acumen and judgement of business goals and objectives of the company or assigned business units.
• Provide guidance and advice on legal aspects of leasing and other general real estate matters.
• Provide general legal advice related to leasing and property operation matters that may arise from time to time.
• Engage with cross functional departments to meet goals.
• Pursue details and achieve closure on transactions and various matters and projects.
• Provide excellent client service.
• Ensure legal and regulatory compliance for short-term and long-term rental operations.
• Use business and legal judgment to balance an appropriate level of risk against the business needs in a particular situation.
• Supervise and actively direct outside counsel and any local governmental lobbying efforts.
• Participate in the development and interpretation of company operating policies and procedures.
• Work closely with business clients and outside counsel to ensure adherence to important corporate and regulatory policies.
• Draft templates and write, review or revise contract documents.
• Prepare and manage a due diligence budget. Coordinate with internal departments to ensure proper tracking and accounting of legal due diligence expenses.

Corporate Counsel

Accounts Payable

• Supervise two AP Specialists, handling accounts payable and treasury for the communities and corporate entities
• Ensure adequate SOPs in place for all accounts payable processes
• Work with internal and external parties on related AP and Treasury tasks
• Manage all accounts payable processes, systems, and compliance
• Ensure compliance for all vendors, including insurance and legal documents
• Investigate and resolve problems associated with processing of invoices
• Work with the rest of the organization to ensure timely payment of invoices
• Ensure correct intercompany entries related to accounts payable
• Leads the administration of the BirchStreet PO and pay system
• Oversight for 170+ bank accounts via Bank of America and the CashPro system
• Handle treasury-related functions, including set up of wire transfers, ACHs, transfers of cash to external parties and between internal bank accounts
• Manage relationship with all Banks that Sentral banks with including JPM, BOA, M&T, Wells Fargo etc.
• Prepare or provide information related to cash forecasting

Associate Director, Portfolio Operations – Regional Property Manager

Compliance Administrative Assistant

Digital Marketing and eCommerce Manager

Corporate Counsel

Accounts Payable – Treasury Manager