Sentral

Revenue Operations

• The Revenue Manager serves as both a pricing expert and a strategic advisor, translating market dynamics into actionable decisions that optimize ADR, occupancy, RevPAR, and overall profitability.
• Develop and execute revenue strategies across transient, group, and contracted segments, informed by demand forecasts, booking pace, market intelligence, and historical performance.
• Lead daily pricing and inventory decisions, including BAR strategy, length-of-stay controls, rate fencing, and inventory allocation across channels.
• Actively manage distribution strategy, ensuring optimal channel mix, rate parity, and cost efficiency across brand.com, OTAs, wholesale, and direct channels.
• Monitor competitor pricing, positioning, promotional activity, and compression indicators, maintaining a deep understanding of local demand generators, event calendars, and macro trends.
• Partner closely with Sales teams to evaluate group opportunities, displacement analysis, and pricing decisions that balance short-term volume with long-term profitability.
• Oversee forecast accuracy and lead weekly and monthly forecasting processes, including occupancy, ADR, RevPAR, and total revenue projections.
• Leverage the Revenue Management System to execute and validate recommendations, ensuring system outputs align with market conditions and strategic objectives.
• Lead weekly revenue strategy meetings, presenting clear insights, risks, and recommendations to Operations, Sales, Marketing, and leadership teams.
• Develop and maintain performance reporting and dashboards to track key metrics, booking trends, channel performance, and pricing effectiveness.
• Support the new deal underwriting process by providing market-level revenue assumptions, demand analysis, rate strategy inputs, and performance scenarios to inform acquisition, development, and repositioning decisions.
• Oversee and support rate administration tasks, including rate loading, channel mapping, rate code governance, and system audits across PMS, CRS, and distribution channels to ensure accuracy, parity, and compliance with approved pricing strategies.
• Identify internal and external risks, including demand softness, competitive supply, or channel cost pressure, and recommend mitigation strategies.
• Provide clear narrative context around performance results to ensure learnings inform future strategy and decision-making.
• Act as a revenue thought partner to Operations, Sales, and Marketing, aligning pricing and positioning with brand standards and guest experience expectations.

Revenue Manager

Manager

• Building and maintaining high performing onsite teams
• Conveying and promoting Sentral's vision and culture to team members, residents, and guests
• Assisting in creating and supporting the infrastructure of the homeshare platform
• Becoming deeply familiar with Sentral technology
• Asset oversight to ensure KPIs are being met, including: Guest and resident experience (CSAT, NPS) scores, Financial goals, Operational metrics, Monthly property performance and re-forecast reviews, Property budget preparation
• Working closely with leadership to identify and achieve Sentral's strategic goals and benchmarks
• Partner with our marketing team, bringing the benefits of our corporate capabilities and partners to market the properties optimally
• Oversight and completion of property inspections and audits to ensure compliance standards are met

Regional General Manager – Regional Property Manager

Operations

• Oversee multiple Sentral communities - serve as the General Manager of their “home” community and have oversight of an additional 2 or 3 communities (number of communities subject to change at any time).
• Direct and lead portfolio's on-site team members and by implementing the policies, procedures, and practices, which enable each community to meet and exceed budgeted financial goals and achieve operational performance objectives.
• Responsible for preparation of annual project budgets.
• Analyze monthly and quarterly performance and budget projections; compare to management plan and budget; adjust strategies accordingly.
• Provide strategy and leadership to multiple community management teams in an assigned region.
• Create an executive management plan for the market and drive the revenue and expense goals for the community.
• Contribute to the establishment and refinement of work quality, cultural initiatives, and best practices to drive results as a team.
• Manage client relationships will allow for seamless conflict resolution, account maintenance, and overall development of client relationships.
• Analyze property financial performance as it relates to other portfolio assets.
• Review the annual budget as submitted by the General Manager, and provide feedback and commentary before submission to ownership.
• Assure compliance with all regulatory and statutory programs.
• Coordinate property tours: Scheduling, routes, notifications, inspections and access.
• Maintain current certifications and Service Agreements at properties.
• Review revenue, expenses, staffing levels, guest reviews and implement critical action plans as needed.
• Perform other related duties and assignments as needed and assigned.

Associate Director, Portfolio Operations – Regional Property Manager

Administrative Assistant

• Provide administrative support to Sentral's attorneys
• Assist with regulatory compliance for short-term and long-term rental operations, including licensing
• Proactively identify opportunities for internal process improvements and implement them
• Assist with the management and administration of Sentral's contract portfolio, with an emphasis on scaling support to assist with Sentral's rapid growth
• Engage with cross functional departments to meet goals.
• Pursue details and achieve closure on various matters and projects.
• Provide excellent client service.
• Complete projects that are related to regulatory and compliance and ensure deadlines are met and outcomes achieved.

Compliance Administrative Assistant

Digital Marketing

• Directly reports to the Senior Director, eCommerce and Digital Marketing
• Responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns
• Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives
• Supports the development and execution of property-level strategic and tactical business plans and advertising budgets
• Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns
• Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing
• Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders
• Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more.
• Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects
• Assists with management of external agencies and partners to deploy campaigns and solutions
• Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability
• Identifies eCommerce opportunities beyond current organizational thinking
• Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance

Revenue Manager

Regional General Manager – Regional Property Manager

Associate Director, Portfolio Operations – Regional Property Manager

Compliance Administrative Assistant

Digital Marketing and eCommerce Manager