SentinelOne

Senior Product Marketing Manager

SentinelOne

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $180,000 - $220,000 per year

Job Level

Senior

About the role

  • Develop and execute our overall product marketing strategy to drive sustainable, accretive, and measurable business growth for the managed services portfolio, from adoption through engagement and customer retention.
  • Act as the business owner for Wayfinder TDR, driving MBRs and cross-functional business clarity to inform strategic initiatives.
  • Develop, execute, and maintain the global GTM strategy for SentinelOne’s Wayfinder TDR services and cyber insurance portfolio, including ownership of GTM motions, sales plays, partner strategies, customer engagements, and more.
  • Own the product launch process, driving clarity across cross-functional teams to deliver messaging, customer-facing content, enablement materials, GTM strategies, inform campaign deliverable, and more. Act as the driver of clarity to deliver product launches in a timely and impactful manner.
  • Generate clarity and momentum across our services ecosystem, influencing stakeholders to execute along a common strategy. Confidently be the voice of our managed security services businesses in executive forums.
  • Understand the business, customer needs, market dynamics, and product capabilities to create compelling messaging and positioning documents that convey our differentiated value props for teams to adopt (across marketing, sales, partner, product, etc.).
  • Develop and land compelling internal enablement and customer-facing content, L1s/L2s, datasheets, thought leadership assets, webpage messaging, solution decks, white papers, blogs, competitive positioning, demos, and more.
  • Work closely with sales, channel, and partner teams to ensure the value proposition, assets, training, and tools are deeply and consistently implemented across the organization to enable a strong sales motion. Develop compelling internal enablement assets and partner enablement assets to drive Wayfinder TDR business growth at scale.
  • Work closely with the customer success and support teams to deliver compelling messaging and clear communications to drive retention, upsell, and strategic tie-ins across Wayfinder TDR and our complementary support services.
  • Partner with our threat intelligence teams and product leaders to cement SentinelOne’s leadership position in the managed security services and cyber risk markets.
  • Closely partner with our Analyst Relations team to successfully land the differentiated value of Wayfinder TDR.
  • Be the expert on the market trends, the competitive landscape, and target audiences, and leverage this knowledge to inform the portfolio roadmap and position our differentiated offering in market.

Requirements

  • Big passion for cyber-security and for creating high-impact marketing materials and campaigns. Well-versed in persona-based B2B marketing strategies.
  • 5+ years experience in product marketing - security or insurance industry experience and/or exposure to incident response, intelligence, or insurance solutions preferred but not critical if proven strong messaging, positioning, and execution skills can be demonstrated.
  • Strong written, verbal, editing, and presentation skills. Executive presence and communication skills.
  • Highly collaborative and comfortable working in cross-functional teams with multiple perspectives and priorities. Easily builds business partnerships and inspires team members while driving clarity to build momentum forward.
  • Strong business ownership with the ability to clearly set expectations and execute on key deliverables for business success.
  • Independent operator with a deep sense of ownership and accountability and the ability to take initiative to drive progress with measurable results.
  • A positive, problem solving attitude and willingness to engage, innovate, and help where needed
Benefits
  • Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
  • Unlimited PTO
  • Industry-leading gender-neutral parental leave
  • Paid Company Holidays
  • Paid Sick Time
  • Employee stock purchase program
  • Disability and life insurance
  • Employee assistance program
  • Gym membership reimbursement
  • Cell phone reimbursement
  • Numerous company-sponsored events, including regular happy hours and team-building events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingB2B marketing strategiesmessagingpositioningexecutioncontent developmentcustomer engagementGTM strategycompetitive positioningcybersecurity
Soft skills
strong written skillsstrong verbal skillsediting skillspresentation skillsexecutive presencecollaborationbusiness ownershipinitiativeproblem solvingcommunication skills