Planning and Strategy
Own calendar of 15+ webinars a month.
Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables.
Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals.
Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content.
Driving Registration & Audience Growth
Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance.
Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions.
Leverage AI to speed up execution and optimize.
Work with Campaign ops team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites.
Database Segmentation: Identify and target specific segments to ensure the right audience is targeted.
Day-of Production & Execution
Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions.
Live Engagement: Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons to drive mid-webinar demo requests.
Troubleshooting: Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees.
AI Repurposing: Use AI video tools to identify high-value moments and quickly clip them for "snackable" social content for the campaigns, email team, and sales reps.
Sales Enablement & Follow-Up
Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement.
Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in Salesforce immediately.
Translate attendee behaviors (e.g., questions asked, time spent) into "intent signals" visible to Sales within their SFDC view.
Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee "hot lists," and pre-written email templates.
Performance Reporting
Use Tableau, SFDC and Marketo to track and report on end to end campaign performance
Tracking, reporting and analyzing campaign and tactic performance using data-driven insights.
Optimizing based on performance and targets.

Requirements

5+ years in B2B Demand Generation, or Digital Marketing.
Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen pipeline targets.
Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC).
Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
Proficiency in AI tools for copy generation and in event engagement and program scaling
Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.

Benefits

Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One Medical virtual care , providing you with healthcare access across the country

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B Demand GenerationDigital MarketingWebinar ManagementDatabase SegmentationPerformance ReportingAI ToolsSales EngagementCampaign OptimizationCopy GenerationEvent Engagement

Soft Skills

CommunicationStakeholder ManagementProject ManagementTime ManagementSelf-starterPositive AttitudePrioritizationCross-Functional CollaborationProblem SolvingAdaptability