Virtual Event Leadership (75%): Lead the strategy and orchestration of virtual event campaigns across key verticals. You will be responsible for ideation through execution, creating unique digital experiences that engage customers and prospects.
Pipeline & Revenue Accountability: Achieve pipeline and closed-won targets, helping the broader team accelerate opportunities across new logo acquisition and the install base (retention and expansion).
Field Event Support (25%): Assist in the planning and execution of Tier 1 physical events and agile, sales-requested events to support territory needs.
Strategic Partnership: Earn the role of trusted advisor on all things pipeline and revenue to Sales leadership. You will work directly with sales leaders and individuals to fully activate program success.
Cross-Functional Collaboration: Partner cross-functionally with sales, product marketing, demand generation, and other stakeholders to build and execute field marketing programs that drive pipeline and revenue within our core verticals.
Funnel Optimization: Demonstrate an understanding of the pipeline journey with the ability to adapt to business needs (net new vs. acceleration vs. retention). Continuously tune and optimize campaigns to increase conversions, reduce acquisition costs, and boost ROI.
Analysis & Reporting: Work with Marketing and Sales Ops to track, analyze, and report on campaign performance across all channels.
Budget Management: Manage field marketing budget and third-party vendors.

Requirements

4+ years of B2B field marketing experience, with a specific emphasis on virtual event strategies.
Experience leading campaigns, events, and field marketing for a B2B SaaS company.
Demonstrated ability to lead and execute multiple events from inception to revenue delivery.
Proven experience working dynamically across multiple teams to create unique customer experiences.
Knowledge and understanding of key technologies – SFDC, Marketo, Outreach.io, Gong, Tableau, Splash, Zoom as well as virtual event platforms.
Excellent verbal communication, organization, project management, and writing skills.
Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One Medical virtual care, providing you with healthcare access across the country

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B field marketingvirtual event strategiescampaign managementevent executionpipeline managementfunnel optimizationbudget managementdata analysisreporting

Soft Skills

leadershipcommunicationorganizationproject managementcollaborationrelationship building