Event Marketing Coordinator
Sensor Tower
Event Marketing Coordinator
Sensor Tower
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $80,000 - $90,000 per year
Job Level
Junior
About the role
- Work closely with Event Marketing Manager to build event strategy, business objectives, and marketing goals.
- Assist with the planning, coordination, and execution of owned events (summits, happy hours, dinners, workshops), trade shows, and conferences.
- Assist with the coordination and communications for partner events, focusing on team preparation, marketing assets, and logistics.
- Assist with planning of virtual events, such as webinar programs to engage a broader audience.
- Collaborate with sales teams to identify key events and opportunities for business development.
- Track and monitor event spending and costs to ensure events stay within budget.
- Manage vendor relationships, maintaining clear and consistent communication.
- Work with the marketing team to coordinate and prepare event marketing campaigns to drive attendance and engagement.
- Monitor post-event tracking and provide analysis to measure success and identify areas for improvement.
- Ensure a high level of attendee satisfaction through meticulous planning and execution.
- Coordinate with internal teams, including marketing, sales, and product, to align event goals and messaging.
- Book and manage necessary event staff and volunteers, providing clear direction and support.
- Collaborate closely with the creative team to design and produce compelling digital and print event assets.
- Manage event timelines, ensuring seamless coordination and timely communication across all team members and stakeholders.
- Partner with Event Marketing Manager to maintain comprehensive event planning documents, including planning spreadsheets, pre-production decks, copy documents, nomination/lead trackers, and other essential materials.
Requirements
- 1-3 years of experience in event planning and management, with a focus on B2B events preferred.
- Experience planning and executing successful events, from large conferences to intimate gatherings.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Knowledge and understanding of basic marketing concepts (messaging, branding, product marketing).
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Strong negotiation skills and experience managing vendor relationships.
- Ability to travel as needed to support event execution - 25% travel required across AMER and EMEA.
- Bonus: Experience working specifically in mobile or digital advertising environment.
- Bonus: Experience working in a remote or distributed team environment.
- Bonus: Have developed and managed partnerships.
- Bonus: Experience running virtual events.
- Bonus: Experience or familiarity with event management software and reporting tools (Splash, Marketo, Salesforce, Popl).
