Senior Event Marketing Manager
Tremendous
Event Marketing Manager
Computershare UK
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois, Massachusetts
Visit company websiteJob Level
SeniorLead
About the role
- Support the Marketing Business Partners in each region to deliver compelling events and experiences that drives target persona and audience engagement, leads, pipeline and revenue. This includes but is not limited to activity on trade conferences and exhibitions, client conferences, briefings/networking events, webinars, hospitality and other events.
- Identifies the right mix of associations and events to attend and or sponsor based on business objectives and target audiences.
- Understands key personas and recommends event experiences based on persona intelligence.
- Manages event expectations, scope, budget and all aspects of execution – pre, during and post event
- Work with colleagues within the Delivery team to promote and deliver effective events within agreed budgets and timescales ensuring that the end-to-end client experience is consistent and seamless.
- Project manage events end to end from pre-planning through wrap-up, post-event activities, for on time execution, managing competing priorities.
- Develop and deliver breakthrough ideas and innovative event activities / tactics that drive engagement to continuously evolve event initiatives.
- Advise Marketing Business Partners and Business Units on best practice and make recommendations to improve event outcomes based on the recorded performance versus marketing and business KPIs.
- Own our digital event management system, registration platform and event communications - continuously improving all aspects of the end-to-end customer journey and driving internal efficiencies.
- Own our virtual meeting and webinar platform - be the subject matter expert on how to conduct effective webinars.
- Create feedback mechanisms, including surveys, to gather actionable feedback from events delegates
- Measure event performance, event optimization, audience generation and return on investments
- Create metrics illustrating how each event has performed against pre-defined objectives, capturing learning points and recommendations for future events
- Manage the day-to-day relationship and activities with external vendors, event partners, including source and review suppliers of all branded merchandise and events-related equipment in a cost-effective manner
- Ensure that thorough risk assessments are carried out for all events that we organize or attend
- Actively improve systems and processes to support the ongoing success of the global team
- Make decisions and be accountable for day-to-day event management issues and resolve problems in consultation with the Senior Marketing Delivery Manager where required.
Requirements
- A relevant educational qualification and/or:
- 7+ year experience in creating and executing a wide variety of marketing events, within a dynamic matrix organization, ideally in both a consumer marketing environment and a B2B marketing environment.
- Ability to work with external agencies and internal stakeholders in multiple countries.
- Ability to adapt approach and style to different Markets as appropriate being sensitive to language and cultural differences.
- Excellent leadership skills with ability to inspire and motivate others
- Able to manage multiple projects at once, with strong ability to prioritize
- Highly organized with systematic, detail-driven approach to planning
- Entrepreneurial – adaptable, dynamic, results driven
- Strategic thinker, long-term approach
- Resilient – ability to overcome obstacles and see through plans
- Excellent presentation and interpersonal skills
- Experience managing tradeshow exhibits
- Knowledge of virtual and webinar event platforms and technology
