Regional Sales Director, Channel Partnerships
Semrush
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • Texas • United States
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Job Level
About the role
- Hire, lead, coach, and develop a team of Channel Managers, ensuring they meet and exceed pipeline and revenue goals.
- Establish a data-driven, high-velocity partner management culture, with clear KPIs around partner-sourced and partner-influenced revenue.
- Provide ongoing coaching, feedback, and skill development to strengthen partner management, co-selling, and strategic relationship-building expertise.
- Oversee continuous training to ensure the team maintains deep product knowledge and is fully equipped to support partners’ sales cycles.
- Build and execute the regional channel strategy, guiding your team to recruit, enable, and scale high-value partners across EMEA and APAC.
- Identify and implement new partner programs, incentives, and go-to-market initiatives to expand revenue opportunities.
- Ensure consistency and predictability in partner performance by designing metric-driven activity models for the team.
- Work closely with Enterprise Sales, Marketing, Product, and Customer Success to support co-selling, co-marketing, and seamless partner experiences.
- Act as the escalation point for strategic partners, helping remove roadblocks and supporting major opportunities your team uncovers.
- Monitor and report on partner team activity, sourced and influenced revenue, and pipeline generation on a weekly, monthly, and quarterly basis.
- Deliver accurate and timely forecasts for your region and ensure your team adheres to operational rigor in Salesforce and partner management tools.
Requirements
- Working knowledge of SFDC, PRM/partner portals, Salesloft, Excel, Tableau, or similar platforms.
- Experience in the IT, SaaS, or Digital Marketing ecosystem—especially with agencies or consultancies.
- Bachelor’s degree in Business, Communications, Marketing, or related fields.
- 3–5 years of experience managing channel, partnerships, or sales teams, ideally across APAC or EMEA.
- 5+ years of individual contributor experience in channel sales, partnerships, or business development.
- Proven track record of leading teams to exceed partner pipeline and revenue goals.
- Excellent communication, coaching, and interpersonal skills.
- Highly metric-driven, self-motivated, and capable of thriving in a fast-paced environment.
- SaaS or MarTech experience strongly preferred.
- Travel is recommended but not required.
Benefits
- Health insurance
- Travel insurance
- Employee Assistance Program
- Employee Resource Groups
- Paid parental leave
- Relief Fund
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
partner managementco-sellingstrategic relationship-buildingpipeline generationrevenue forecastingmetric-driven activity modelschannel strategypartner programssales managementbusiness development
Soft Skills
coachingcommunicationinterpersonal skillsself-motivatedorganizational skillsleadershipfeedbackteam developmentproblem-solvingadaptability