Semgrep

Field Marketing Manager

Semgrep

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • Arizona • California • United States

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Salary

💰 $122,000 - $152,500 per year

About the role

  • Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences.
  • Design personalized, multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline, deal velocity, and account expansion.
  • Tailor campaigns and messaging to verticals, target accounts, and buying committee behaviors, aligning with local market needs.
  • Collaborate cross-functionally with Sales, RevOps, Product Marketing, and Field teams to ensure seamless execution and maximum impact.
  • Own strategy, logistics, and execution for field events, including conferences, seminars, partner gatherings, and executive dinners.
  • Build relationships with customers, target accounts, partners, and industry influencers to enhance engagement and ROI.
  • Localize content, promotions, and outreach to maximize engagement with target accounts.
  • Define ABM KPIs and track program success, including ROI, pipeline influence, and account engagement.
  • Partner with RevOps to improve reporting, attribution, and visibility into pipeline performance.
  • Use data insights to optimize program mix, channel strategy, and investment priorities.
  • Develop and scale ABM playbooks across regions and teams, systematizing successful programs for repeatable execution.
  • Partner with enterprise sales and marketing leaders on joint account planning, aligning on target stakeholders, engagement goals, and campaign timing.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of B2B marketing experience, with at least 3 years focused on ABM and driving measurable pipeline impact at enterprise accounts.
  • Hands-on experience partnering with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.
  • Strong experience in field marketing, events, and cross-functional collaboration with Sales, Product, Marketing, and Executive teams.
  • Proficiency with ABM platforms (Clay, Qualified, Sendoso), marketing automation tools (Marketo, HubSpot), and CRM systems (Salesforce) for tracking, attribution, and reporting.
  • Data-driven with strong analytical skills and ability to translate metrics into actionable insights; comfortable presenting results and strategy to GTM leadership and senior stakeholders.
  • Excellent project management, organizational, communication, and relationship-building skills, with experience negotiating with vendors and partners.
  • Creative and adaptable, with the ability to translate brand vision into engaging events, campaigns, and experiences.
  • Results-oriented self-starter who thrives in a fast-paced, collaborative environment.
  • Travel: 20-25%.
Benefits
  • In addition to base salary, total compensation may include equity, variable compensation, and benefits.
  • We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire.
  • Benefits offerings vary by location to reflect local requirements and norms.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABMB2B marketingpipeline impactstakeholder mappingcampaign executionfield marketingdata analysisproject managementevent planningmultichannel campaigns
Soft Skills
communicationrelationship-buildingorganizationalnegotiationcreativityadaptabilityanalyticalresults-orientedcollaborationself-starter