SellerX

Social Media Manager

• Run our social channels (TikTok, Instagram, YouTube Shorts, [others]) as a testing ground, not a brand museum—prioritizing formats and hooks that drive measurable downstream action.
• Build and maintain a content testing calendar: clear hypotheses, variants, and success metrics for hooks, formats, offers, and CTAs.
• Partner with creative to produce high-volume, performance-oriented content (UGC, short-form video, founder/POV content) rather than a handful of polished hero assets.
• Identify winning organic content and flag it for paid amplification and creator briefs.
• Build, run, and scale our affiliate and influencer program from sourcing through negotiation, briefing, activation, and renewal.
• Recruit creators across tiers (nano to mid-tier and up) with an emphasis on conversion efficiency, not just follower count.
• Manage affiliate platforms and links (e.g., Amazon Associates / Influencer Program, [LTK, ShareASale, Impact, Levanta, Archer, etc.]) and structure commission and incentive models that stay profitable.
• Develop creator briefs that give enough direction to stay on-brand while leaving room for the native, authentic content that actually converts.
• Define and track the metrics that matter: ROAS/MER on creator spend, CAC by channel, conversion rate, EPC, affiliate revenue, content-attributed sales on both Amazon and DTC.
• Run a structured testing cadence—document what you tested, what you learned, and what you're scaling or cutting.
• Build attribution as best you can across the Amazon/DTC split (Amazon Attribution, brand referral bonus, UTM discipline, promo/affiliate codes) and be honest about its limits.
• Report results in plain language: what moved the number, what didn't, and what's next.

Social Media, Affiliate Manager