ABM Marketing Manager
Selector
full-time
Posted on:
Location Type: Remote
Location: California • United States
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About the role
- Develop and execute 1:1, 1:few, and 1:many ABM programs that drive pipeline and accelerate deal velocity for Tier-1 enterprise accounts.
- Act as the bridge between Marketing and Sales. Lead weekly account-planning sessions to ensure marketing efforts are tightly synchronized with sales outreach.
- Deploy multi-channel campaigns across LinkedIn, direct mail (Sendoso/Postal), personalized web experiences, and high-touch executive events.
- Work with the content team to "version" existing assets (whitepapers, case studies) to speak directly to the pain points of specific personas (CTOs, VPs of Infrastructure, Site Reliability Engineers).
- Track and report on account engagement, pipeline influence, and ROI. You’ll move beyond "leads" to measure Account Health and Buying Committee coverage.
- Optimize our ABM tech stack (e.g., 6sense/Demandbase, HubSpot/Salesforce, LinkedIn Campaign Manager).
Requirements
- 7+ years of B2B demand generation experience, with at least 3 years dedicated specifically to Account-Based Marketing in the SaaS/Tech space.
- Familiarity with the IT Operations, Observability, Networking, or AI/ML landscape is a major plus.
- Expert-level knowledge of CRM (Salesforce) and Marketing Automation (HubSpot/Marketo).
- Experience with intent platforms (6sense, Demandbase, or Bombora) is highly preferred.
- Exceptional writing skills and the ability to present complex technical value propositions simply.
Benefits
- Competitive salary, equity package, and comprehensive benefits.
- A culture that values intellectual honesty, transparency, and rapid experimentation.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationAccount-Based MarketingCRMMarketing Automationintent platformspipeline influence measurementROI trackingcampaign optimizationcontent versioningmulti-channel campaigns
Soft skills
writing skillspresentation skillsinterpersonal skillsorganizational skillsleadership skills