Sei Labs

Lifecycle Growth Lead

Sei Labs

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

SQLWeb3

About the role

  • Own the waitlist nurturing strategy — email sequences, engagement loops, referral mechanics
  • Build segmentation models based on signup source, behavior signals, and engagement depth
  • Design and execute the launch-day activation sequence to maximize waitlist-to-active conversion
  • Instrument and track waitlist health metrics (open rates, click-throughs, referral rates, churn-from-list)
  • Own retention and re-engagement across email, push, in-app messaging, and SMS
  • Design lifecycle campaigns tied to key user milestones (first transaction, first week, reactivation windows)
  • Build and optimize behavioral nudge systems — the right message at the right moment to drive the next action
  • Partner with product to identify drop-off points and design interventions
  • Run continuous A/B tests on messaging, timing, channels, and sequencing
  • Report on cohort retention, LTV trends, and campaign-level performance

Requirements

  • Experience in lifecycle marketing, CRM, or growth marketing at a consumer app (fintech, gaming, or marketplace preferred)
  • Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, or similar)
  • Strong analytical chops — you think in cohorts, funnels, and retention curves, not just open rates
  • Experience designing multi-channel lifecycle programs from scratch, not just inheriting them
  • Comfort with SQL or BI tools for self-serve analysis
  • Understanding of behavioral psychology as applied to product engagement
  • Experience in crypto/web3 or with waitlist-to-launch conversion
Benefits
  • Please Note: this role has application limits. The following limits apply:
  • - Candidates cannot re-apply to the same role within 180 days.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMgrowth marketingmarketing automationSQLA/B testingsegmentation modelsbehavioral nudge systemscohort analysisretention metrics
Soft Skills
analytical thinkingstrategic planningcommunicationcollaborationproblem-solvingcreativityadaptabilityuser engagementintervention designdata-driven decision making