Product Marketing Manager

Second Front

full-time

Posted on: 9/3/2025

Location: Colorado, District of Columbia, North Carolina • 🇺🇸 United States

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💰 $125,000 - $145,000 per year

SeniorLead

About the role

Second Front Systems (2F) seeks a Product Marketing Manager to lead go-to-market for 2F Frontier and 2F Workshop
Shape positioning, messaging, and growth strategy complementing the Game Warden platform
Own GTM strategy for Frontier and Workshop and align with overall 2F Suite narrative
Develop differentiated positioning and messaging for defense, federal, and commercial markets
Lead competitive intelligence and market research efforts
Collaborate with Finance and Product on pricing and packaging to drive adoption and revenue
Build and maintain product marketing assets (pitch decks, solution briefs, customer case studies)
Partner with Sales and Partnerships on training and enablement tools
Define and track product marketing KPIs to refine campaigns, launches, and positioning
Mission-driven role supporting U.S. national security

U.S. citizenship required (government contract)
Reside in one of approved hiring hubs: DC/Maryland/Virginia; Raleigh/Durham/Chapel Hill, NC; Denver/Colorado Springs, CO; Dallas/Fort Worth, TX
7+ years in product marketing in SaaS, defense tech, or B2B enterprise software
Proven success launching and scaling products in competitive markets
Strong understanding of pricing/packaging strategy and market segmentation
Experience in competitive intelligence, market research, and turning insights into action
Excellent storytelling, communication, and collaboration skills
Passion for mission to strengthen national security
Preferred: Experience marketing to defense or federal customers and knowledge of compliance frameworks (FedRAMP, IL5/6, ATO)
Preferred: Experience in high-growth startup environments
Preferred: Working knowledge of edge computing, DevSecOps, and software delivery lifecycles