Develop and manage the annual marketing plan and budget
Conduct user research, usability testing, and data analysis to inform design decisions
Create wireframes, prototypes, and user flows to communicate design concepts
Collaborate with product managers, developers, and designers to deliver seamless digital experiences
Advocate for accessibility, inclusive design, and responsive best practices
Monitor performance metrics and user feedback to continuously improve digital UX
Develop and implement comprehensive marketing strategies aligned with the institution's goals and objectives
Develops monthly campaign reporting to educate partners and staff and optimize results
Plan, execute, and oversee multi-channel marketing campaigns, including digital, print, social media, community, and email marketing
Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth
Define and track key performance indicators (KPIs) to measure the success of marketing initiatives
Manage the Seattle Credit Union marketing member experience and website through innovative UX strategy
Lead the content strategy, process, and the content development of marketing tools, including the website
Oversee and partner on the search engine optimization and overall keyword management (SEO & SEM) for digital marketing, including the website
Managing all aspects of the Google Universe for SCU, including Business Profile, Account Manager, Analytics and Tag manager, etc
Collaborate and partner closely with the Marketing team for broader strategic initiatives, devising opportunities for improvement of content, process, and marketing channel alignment
Manage and leverage data integrity, automation, and analytics tools to track campaign performance and customer engagement metrics
Allocate budgets across campaigns and monitor spending to maximize ROI
Generate reports and provide actionable insights to optimize future marketing strategies
Oversee Marketing compliance adherence
Supervise and mentor a team of marketing professionals, providing guidance and performance feedback
Manage relationships with external vendors, agencies, and partners to ensure high-quality deliverables
Establishes and maintains collaborative relationships with all levels of teammates across the organization
Maintain regular and punctual attendance
Other duties as assigned

Requirements

Associate’s degree or equivalent in a related field
Seven (7+ ) or more years of experience in marketing management
Five (5+) or more years’ experience with digital UX strategy and marketing management
Three (5+) or more years coaching and/or leading people
Deep experience with CMS systems, specifically Drupal (7, 9, 10)
Experience with analytic and optimization tools: Google analytics, heat maps (i.e. Crazy Egg, Hotjar), other website and digital tools, as needed
Support and partner on Marketing contracts, budgets, and invoice process
Understanding of and experience collaborating with Risk and Compliance on all aspects of our digital marketing member experience
Experience with HubSpot, Marketo, or other similar CRM platform
Social media management – organic and/or paid: strategy and content. Including the use of aggregator tools (i.e. Hootsuite, Sprout)
Excellent interpersonal, verbal communication, analytical, critical thinking, and creative problem-solving skills
Ability to accommodate flexing priorities
Solid understanding and ability to manage project timelines and schedules
Proficiency with Microsoft Office applications (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, Visio)

Benefits

employee-paid medical benefits
401k matching
generous time off, such as for volunteering and even to celebrate your birthday

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital UX strategymarketing managementuser researchusability testingdata analysisSEOSEMCMSGoogle Analyticsproject management

Soft Skills

interpersonal skillsverbal communicationanalytical skillscritical thinkingcreative problem-solvingleadershipcoachingflexibilitycollaborationmentoring

Certifications

Associate’s degree