Seamless.AI

Performance Marketing

• Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines
• Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets
• Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene to maximize qualified free signups
• Partner with Creative and Lifecycle to ship a constant cadence of ad copy, RSAs, sitelinks, and landing-page tests (A/B and multivariate)
• Develop a measurement framework with Analytics that ties spend to free signups, activation, and paid conversion, not just clicks and CPLs
• Identify and launch new paid-search channels and AI-search ad surfaces as the search landscape evolves
• Manage relationships with Google, Microsoft, and agency/contract partners; negotiate pricing, betas, and account support
• Forecast monthly and quarterly spend, signup volume, and pipeline contribution; own the paid-search section of the marketing QBR
• Stay obsessively current on auction dynamics, Smart Bidding, Performance Max, and AI-driven match-type changes and translate them into playbooks for the team

Senior Performance Marketing Manager – Paid Search