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Lifecycle Marketing Manager
Seamless.AILifecycle Marketing Manager responsible for multi-channel marketing automation and customer journey optimization in B2B SaaS. Collaborating across teams for revenue-focused lifecycle marketing strategies.
About the role
Key responsibilities & impact- Own the journeys, systems, and automation that convert interest into pipeline and revenue
- Design, build, and optimize multi-channel programs across email, in-app messaging, SMS, and automation
- Create nurture sequences for free users, trials, prospects, and customers
- Manage the lifecycle automation infrastructure including Customer.io, Claude, and N8N
- Develop audience frameworks for relevant messaging based on various data
- Collaborate with Product and Growth for lifecycle campaigns
- Own performance reporting across multiple metrics and iterate based on insights
Requirements
What you’ll need- 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, or marketing automation ideally in B2B SaaS
- Hands-on experience with marketing automation tools like Customer.io, Claude, N8N, HubSpot, Marketo, Braze, or Iterable
- Understanding of customer journey, segments, stages, triggers, and next best actions
- Knowledge of lifecycle marketing supporting pipeline, conversion, retention, and revenue
- Analytical skills with tools like Salesforce, Segment, and Amplitude
- Strong communication skills for writing compelling subject lines, clear nurture emails, and explaining insights to teams
- Ability to manage competing priorities and document work
Benefits
Comp & perks- Visa sponsorship is not available
- Applicants must be authorized to work in the U.S.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingCRM marketinggrowth marketingmarketing automationaudience frameworksperformance reportinganalytical skills
Soft Skills
strong communication skillsability to manage competing priorities