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Lifecycle Marketing Manager
Seamless.AILifecycle Marketing Manager responsible for multi-channel marketing automation and customer journey optimization in B2B SaaS. Collaborating across teams for revenue-focused lifecycle marketing strategies.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
lifecycle marketingCRM marketinggrowth marketingmarketing automationaudience frameworksperformance reportinganalytical skills
Soft Skills
strong communication skillsability to manage competing priorities
Tools & Technologies
Customer.ioClaudeN8NHubSpotMarketoBrazeIterableSalesforceSegmentAmplitude
Industry Keywords
B2B SaaScustomer journeyconversionretentionrevenue
About the role
Key responsibilities & impact- Own the journeys, systems, and automation that convert interest into pipeline and revenue
- Design, build, and optimize multi-channel programs across email, in-app messaging, SMS, and automation
- Create nurture sequences for free users, trials, prospects, and customers
- Manage the lifecycle automation infrastructure including Customer.io, Claude, and N8N
- Develop audience frameworks for relevant messaging based on various data
- Collaborate with Product and Growth for lifecycle campaigns
- Own performance reporting across multiple metrics and iterate based on insights
Requirements
What you’ll need- 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, or marketing automation ideally in B2B SaaS
- Hands-on experience with marketing automation tools like Customer.io, Claude, N8N, HubSpot, Marketo, Braze, or Iterable
- Understanding of customer journey, segments, stages, triggers, and next best actions
- Knowledge of lifecycle marketing supporting pipeline, conversion, retention, and revenue
- Analytical skills with tools like Salesforce, Segment, and Amplitude
- Strong communication skills for writing compelling subject lines, clear nurture emails, and explaining insights to teams
- Ability to manage competing priorities and document work
Benefits
Comp & perks- Visa sponsorship is not available
- Applicants must be authorized to work in the U.S.