SE Ranking

Chief Marketing Officer

• Architect the Narrative: Define and own SE Ranking’s positioning as the leading platform for brand visibility across AI Search, SEO, and social. Build a category-defining story that elevates us above point-solution competitors.
• Unify the Brand: Integrate SE Ranking and Planable into one cohesive ecosystem, with clear messaging for SMBs while expanding resonance with mid-market decision-makers.
• Go Upmarket: Develop the strategy to increase ACV and retention — moving from high-velocity SMB into a durable mid-market engine. Partner with Sales and Product to align GTM plays.
• Crack the US Market: Build a dominant presence in the US, with strong brand awareness, demand gen programs, and pipeline coverage aligned to sales targets.
• Scale the Org: Recruit and develop senior leaders across brand, demand gen, product marketing, and regional marketing. Create a high-performing, metrics-driven marketing function.
• Drive Efficiency: Establish clear performance metrics across LTV/CAC, pipeline contribution, NDR, and brand health — ensuring marketing investments deliver outsized impact.

Financial Planning and Analysis

• Own the architecture of the finance function. Mature the function by leading the migration from QuickBooks to the ERP of choice and by sharpening multi-entity consolidation, close processes, and internal controls.
• Drive audit readiness. Bring the books to full GAAP rigour, document controls, implement defensible revenue recognition, and get the company to a point where it can confidently face an external audit.
• Build the operating cadence that drive decisions. Bring discipline and structure to forecasting, budgeting, and headcount planning so they shape where the business invests. Create the KPI dashboard the leadership team and board can actually run on.
• Lead and integrate the finance team. Unify SE Ranking's 6-person finance function (across Europe) into a single cohesive team, coaching and developing the people already there, and raising the bar as the company scales
• Be a thought partner to the CEO and COO on capital allocation. Translate financial rigour into better operating decisions - GTM efficiency, margin expansion, headcount discipline.
• Manage key external relationships. Own the partnerships with banks, CPA firms, auditors, and core finance vendors appropriate for a scaling, internationally distributed SaaS business.
• Shape the financial story. Build the board-level reporting and financial narratives that reflect where the business is headed and position the finance function to support the company's next chapters.

Chief Marketing Officer

VP of Finance