SDL

Product Marketing Manager

SDL

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $150,000 per year

About the role

  • Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points
  • Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks
  • Build competitive intelligence frameworks and displacement strategies against key competitors
  • Lead go-to-market planning for new features and product launches
  • Partner with sales to understand objections and refine talk tracks
  • Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors
  • Plan and execute campaigns that generate qualified leads for the sales team
  • Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos
  • Manage GovPilot's messaging at industry conferences and events
  • Collaborate with sales development to optimize lead qualification and handoff
  • Track and report on marketing-sourced pipeline and campaign performance
  • Develop nurture sequences that move prospects through the consideration funnel
  • Guide and develop the Associate Product Marketing Manager
  • Delegate campaign execution and content production while maintaining quality standards
  • Provide regular feedback and coaching to support professional growth
  • Coordinate workload and priorities across product marketing initiatives

Requirements

  • 5-7+ years of product marketing experience, with at least 3 years in B2B SaaS
  • Proven track record of creating positioning and messaging that drives pipeline
  • Experience with demand generation campaigns and marketing automation platforms
  • Strong writing skills with the ability to explain technical concepts in plain language
  • Experience mentoring or managing junior marketing team members
  • Comfort working in a fast-paced environment where you'll wear multiple hats
  • Bachelor's degree in marketing, communications, business, or related field
Benefits
  • Competitive salary
  • Unlimited PTO
  • Flexible working hours and remote work options
  • Comprehensive health, dental, and vision insurance
  • 401(k) with 4% employer match for eligible team members
  • Professional development opportunities and learning budget
  • Home office and IT budget
  • Supportive team environment
  • The chance to work on innovative projects with cutting-edge technologies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdemand generationcontent strategybuyer personascampaign performance trackingsales enablement materialscompetitive intelligencenurture sequencesmarketing automation
Soft Skills
strong writing skillsmentoringcoachingcollaborationorganizational skillsleadershipadaptabilitycommunicationstrategic thinking