Scrunch

Demand Generation Manager

Scrunch

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $120,000 - $145,000 per year

About the role

  • Own enterprise demand generation
  • Own pipeline from enterprise programs and how it performs
  • Plan and run demand gen programs across channels (ABM, paid, content, creators, partnerships)
  • Focus on what actually creates pipeline, not just engagement
  • Use AI to speed up program creation, targeting, and analysis
  • Set clear metrics and keep a simple rhythm around performance
  • Build and run multi-channel programs for enterprise accounts
  • Develop programs that feel tailored and relevant, not high-volume
  • Work with design to keep quality and consistency high
  • Use AI to generate ideas, test variations, and scale personalization
  • Partner with sales and revenue development on accounts and priorities
  • Align demand gen motions with outbound so efforts reinforce each other
  • Support deals with targeted programs when needed
  • Focus on pipeline, not just clicks or leads
  • Test new ideas across channels and formats
  • Use AI to run faster experiments and learn quickly
  • Keep what works, drop what doesn’t
  • Turn strong experiments into simple, repeatable systems

Requirements

  • 5–8+ years in demand gen, growth marketing, or ABM for enterprise
  • Experience generating pipeline through campaigns and programs
  • Strong understanding of enterprise buying and longer sales cycles
  • Experience running multi-channel programs and experiments
  • Clear examples of using AI to improve how you work—campaign creation, testing, analysis, or workflow automation
  • Curiosity and a systems mindset—you look for ways to scale yourself, not just do more work
  • A builder mentality—you like trying new tools, experimenting, and figuring things out
  • Comfortable operating at both strategy and execution level
  • High ownership and comfort with ambiguity
Benefits
  • Offers Equity 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline generationmulti-channel programsABMcampaign creationworkflow automationprogram analysisexperimentationpersonalizationperformance metrics
Soft Skills
curiositysystems mindsetbuilder mentalityhigh ownershipcomfort with ambiguitystrategic thinkingexecution skillsadaptabilitycollaborationcreativity