ScreenPal

Product Marketing

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.
• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.
• Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
• Use video as a core communication medium—internally and externally.
• Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
• Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
• Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.
• Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
• Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Director of Product Marketing