ScreenPal

Director of Product Marketing

ScreenPal

full-time

Posted on:

Location Type: Remote

Location: Remote • Washington • 🇺🇸 United States

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Job Level

Lead

About the role

  • Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
  • Lead cross-functional planning and execution for product launches and major marketing initiatives.
  • Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.
  • Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
  • Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
  • Lead integrated campaigns that generate high-quality leads with measurable ROI.
  • Manage global digital programs including social media, email, and content marketing.
  • Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
  • Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
  • Use video as a core communication medium—internally and externally.
  • Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
  • Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
  • Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.
  • Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
  • Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
  • Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
  • Highly data-driven with experience optimizing programs to achieve company-level targets.
  • Demonstrated success scaling product-led growth and demand generation programs.
  • Strong data visualization skills and the ability to clearly communicate insights and business impact.
  • Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
  • Experience with web analytics, A/B testing, email marketing, social media, and other marketing tools.
  • Hands-on experience with content marketing, and lifecycle marketing.
  • Creative thinker capable of developing compelling customer-facing narratives.
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Work From Home

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingdemand generationlifecycle marketingcontent marketingdata visualizationA/B testingweb analyticslead generationcustomer advocacyGTM strategy
Soft skills
storytellingwritingeditingdata-drivencreative thinkingcommunicationcross-functional collaborationanalytical skillscustomer-centricstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business