Screencastify

Director of Growth – Demand Gen

Screencastify

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $140,000 per year

Job Level

Lead

About the role

  • Understand and own the full marketing lifecycle.
  • Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
  • Align Marketing initiatives to closed revenue.
  • Leverage B2C demand to drive B2B sales.
  • Create a consistent outbound sales and marketing motion.
  • Define and own a comprehensive communication framework across the customer and product journey.
  • Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs.
  • Conduct user interviews, analyze customer needs, and gather market insights.
  • Represent Screencastify at conferences, industry events, and customer meetings.
  • Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
  • Work closely with the executive team to develop and execute strategic marketing plans.
  • Establish and monitor key performance indicators (KPIs).
  • Collaborate with product development, sales, and customer success teams.

Requirements

  • Have proven experience as a successful Marketing Director in a SaaS environment driving growth.
  • Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
  • Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
  • Have excellent communication, negotiation, and interpersonal skills.
  • Are a self-driven problem solver with a results-oriented approach.
  • Have experience with marketing a product in the Chrome Web Store.
Benefits
  • Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
  • 401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
  • Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
  • Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
  • Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
  • Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesrevenue growthsales enablement materialscustomer-facing contentuser interviewsmarket insightskey performance indicatorsSaaS marketingChrome Web Store marketing
Soft Skills
leadershipcoachingentrepreneurial mindsetcommunicationnegotiationinterpersonal skillsproblem solvingresults-oriented approach