Screencastify

Engineering Manager

• Lead a high-performing Engineering organization across multiple product areas and platforms.
• Champion the adoption of AI-powered engineering tools and workflows to accelerate team velocity and output quality.
• Partner with Product leadership to define technical strategy, roadmap priorities, and execution plans.
• Drive engineering excellence by establishing scalable systems, development standards, and operational best practices.
• Oversee the architecture, development, testing, deployment, and reliability of our products and infrastructure.
• Shape and evolve our AI-first product strategy by enabling experimentation, rapid iteration, and scalable implementation.
• Guide technical decision-making across frontend, backend, infrastructure, data, and platform initiatives.
• Ensure strong execution across teams by removing blockers, clarifying priorities, and aligning engineering efforts to business outcomes.
• Foster a strong engineering culture grounded in ownership, accountability, and continuous improvement.

VP of Engineering

Sales

• Carry an individual quota while coaching and developing a team of 2–3 AEs.
• Manage and grow relationships with outside resellers and channel partners selling into education and corporate accounts.
• Build and run a disciplined, repeatable sales process — from prospecting through close.
• Own pipeline health, forecasting accuracy, and CRM hygiene in Salesforce.
• Collaborate with marketing and product to sharpen our message positioning and ICP.
• Identify new market opportunities and help shape how we go to market.
• Recruit, ramp, and retain great sales talent as the team grows.

Head of Sales / Sales Manager

Chief Marketing Officer

• Own the full marketing lifecycle across B2B and B2C; strategy through execution.
• Drive pipeline and revenue growth in close partnership with Sales.
• Leverage the B2C user base to fuel B2B acquisition (PLG motion).
• Build a consistent outbound motion and convert marketing activity to closed revenue.
• Own B2C marketing end-to-end: acquisition, activation, retention, and upsell.
• Run lifecycle marketing programs (email, in-product, push) to convert free users and reactivate dormant ones.
• Build community and content strategies to grow organic reach.
• Track B2C KPIs: MAU, conversion rate, churn, and B2C ARR.
• Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting.
• Build automated, intelligence-driven programs that scale output without scaling headcount.
• Stay at the forefront of AI marketing tools and codify workflows on which the team can iterate.
• Model what AI-first marketing operations look like for the rest of the organization.
• Own positioning, messaging, and segmentation across all customer segments.
• Create sales enablement materials, customer-facing content, and internal training resources.
• Conduct user research to inform go-to-market strategy and surface actionable market insights.
• Represent Castify at conferences, events, and customer meetings.
• Lead and coach one marketing IC while remaining deeply hands-on yourself.
• Use AI tooling to multiply team capacity, enabling two people to operate like many.
• Establish KPIs across B2B and B2C and provide regular performance reporting.
• Work with the executive team on strategic planning and market expansion into new segments.

Head of Marketing / VP of Marketing

Learning and Development

• Deliver high quality in-person and virtual professional development sessions.
• Collaborate with the Customer Success Training and Operations Coordinator to deliver engaging online and in-person professional development sessions aimed at enhancing educators' proficiency in leveraging Screencastify effectively.
• Assist in the creation and design of session materials.
• Ensure all created resources adhere to Screencastify's branding guidelines and uphold the highest standards of quality and professionalism.

VP of Engineering

Head of Sales / Sales Manager

Head of Marketing / VP of Marketing

Professional Development Facilitator