Screencastify

Growth Marketing

• Understand and own the full marketing lifecycle.
• Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Align Marketing initiatives to closed revenue.
• Leverage B2C demand to drive B2B sales.
• Create a consistent outbound sales and marketing motion.
• Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
• Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
• Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
• Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
• Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
• Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
• Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
• Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate.
• Align our messaging and value proposition with market needs.
• Establish and monitor key performance indicators (KPIs).
• Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.
• Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
• Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.

Senior Director of Growth Marketing

Product Manager

• Own specific product goals, recommending the strategy and roadmap to achieve them, and driving the team to deliver results.
• Conduct market research and competitive analysis to inform strategy and identify opportunities.
• Gather insights about customer needs through partnership with Customer Success, qualitative user research, and data analysis.
• Identify minimum lovable product requirements that prove user traction while minimizing development scope.
• Collaborate closely with Design to iterate towards the simplest experiences that deliver on functionality.
• Translate high-level strategies into detailed PRDs and user stories.
• Act as the primary point of contact for Engineering to clarify requirements, resolve blockers, and manage trade-offs during the development cycle.
• Leverage AI to enhance the user experience and streamline our internal product development lifecycle.

Senior Product Manager

• Understand and own the full marketing lifecycle.
• Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Align Marketing initiatives to closed revenue.
• Leverage B2C demand to drive B2B sales.
• Create a consistent outbound sales and marketing motion.
• Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
• Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
• Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
• Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
• Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
• Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
• Establish and monitor key performance indicators (KPIs).
• Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.

Director of Growth, Demand Generation

• Own multiple product initiatives at any given point in time, driving user value and business growth.
• Gather insights about customer needs through partnership with Customer Success, qualitative user research, and data analysis.
• Identify minimum lovable product requirements that prove user traction while minimizing development scope.
• Collaborate closely with Design to iterate towards the simplest experiences that deliver on functionality.
• Translate high-level strategies into detailed PRDs and user stories.
• Act as the primary point of contact for Engineering to clarify requirements, resolve blockers, and manage trade-offs during the development cycle.
• Leverage AI to enhance the user experience and streamline our internal product development lifecycle.