Scientific Safety Alliance, an Inc. 5000 Company

Senior Digital Marketing Specialist

Scientific Safety Alliance, an Inc. 5000 Company

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Own and execute SSA’s enterprise-level SEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals
  • Drive a 2x increase in inbound qualified leads within 12 months
  • Position SSA as the clear digital authority and market leader in scientific safety
  • Manage and continuously optimize SSA’s website for performance, user experience, and conversion
  • Build and execute a high-quality content strategy aligned to growth priorities
  • Develop landing pages and campaigns that convert traffic into qualified leads
  • Implement structured lead tracking, scoring, and routing processes
  • Partner with Sales and Operations to improve lead quality and conversion
  • Analyze performance data and continuously optimize for ROI
  • Manage inbound lead flow to ensure speed-to-lead and accountability
  • Contribute to strengthening SSA’s brand positioning across acquisitions and verticals
  • Leverage AI tools to accelerate content production, keyword research, competitive analysis, and SEO optimization while maintaining high quality and brand voice
  • Implement AI-driven workflows to improve marketing efficiency, personalization, and conversion performance
  • Deliverables & Outcomes
  • #1 rankings for targeted high-intent keywords
  • 2x inbound qualified leads
  • Improved website conversion rate
  • Increased domain authority and backlink quality
  • Clear marketing attribution tied to revenue
  • Strong alignment between Marketing and Sales on lead quality
  • Clean reporting dashboards showing performance by channel
  • Consistent production of high-quality thought leadership content

Requirements

  • 5+ years of digital marketing experience with significant SEO ownership
  • Proven success ranking competitive keywords and driving measurable traffic growth
  • Strong experience with Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools
  • Experience managing and optimizing websites (WordPress or similar CMS preferred)
  • Deep understanding of conversion rate optimization and lead funnel strategy
  • Experience managing inbound lead flow and CRM integration
  • Strong analytical, strategic, and execution capabilities
  • Comfort operating in a high-growth, fast-paced environment
  • Ownership mindset with high accountability for measurable outcomes
  • Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performance
  • Ability to critically evaluate AI output and refine for quality, accuracy, and brand alignment.
Benefits
  • Equity ownership in SSA
  • 401k Match
  • 100% paid Medical Dental & Vision insurance
  • Health insurance (100% for employee and family)
  • Life insurance
  • Uncapped PTO
  • Parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOcontent strategyconversion rate optimizationlead funnel strategywebsite optimizationdata analysiskeyword researchAI toolsCRM integrationperformance tracking
Soft Skills
analytical skillsstrategic thinkingexecution capabilitiesownership mindsetaccountabilitycollaborationadaptabilitycommunicationproblem-solvingcreativity