ScholarshipOwl

Director of Marketing

ScholarshipOwl

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Narrative Architecture: Own the global brand voice 100%. You will define how we speak to students and brands, ensuring that every touchpoint—from in-app copy to B2B pitch decks—is cohesive, trust-based, and high-impact.
  • Experiential & Growth Initiatives: Lead unconventional, high-impact brand activations. You’ll find creative, cost-effective ways to make the brand "felt" in person and online, prioritizing scrappy guerrilla efforts over traditional, high-cost advertising.
  • Hybrid Team Orchestration: Design the marketing organization. You’ll decide what to build internally and what to outsource, managing a distributed network of specialized contractors, PR partners, and student creators.
  • Commercial Strategy Support: Act as a strategic partner to the Sales team. You will translate complex student engagement data into compelling "Revenue Stories" and partner-facing assets that prove the value of our first-party data.
  • Community & Ambassador Scaling: Build and lead our "Ambassador" strategy. You will turn our massive student user base into a motivated creative engine, utilizing community platforms to drive organic acquisition and long-term loyalty.

Requirements

  • The "Bilingual" Storyteller: You can effortlessly switch between Gen Z cultural nuances and B2B ROI discussions. You understand that "trust" is our most valuable currency.
  • US Cultural Fluency: While we are a global team, you must have a deep, nuanced understanding of US culture. You need to know what resonates with a US college student without sounding like a "corporate brand."
  • Structured Scrappiness: You are "allergic" to corporate bureaucracy but "addicted" to systems. You have a track record of entering a high-growth environment and building the playbooks for how things get done.
  • High Agency / Low Ego: You are a leader who isn't "above" the work. If a contractor flakes or a PR opportunity arises at 11 PM, you have the skills to jump in and rewrite the copy or fix the strategy yourself.
  • AI-Native: AI fluency is a core cultural pillar here. You must already use LLMs heavily in your daily workflow and be fearless about using AI as a force multiplier to keep the team lean.
  • Operational Agility: You thrive in a "messy" startup environment. You are someone who builds the playbook while the engine is running, creating structure without needing 60-minute alignment meetings.
  • Bonus Skills: Background in B2B SaaS, EdTech, or AdTech/MarTech. Experience building and managing Discord communities or campus ambassador programs. Proven track record in a bootstrapped environment where you had to grow revenue without a massive corporate budget. Experience managing remote, distributed teams of both full-time employees and specialized contractors.
Benefits
  • Mission-Driven Work – Build technology that helps students unlock education opportunities.
  • Fully Remote – Work from anywhere while collaborating with a global team.
  • High Impact & Ownership – Small team, big challenges, real autonomy.
  • Unlimited PTO – Take time when you need it; we trust you.
  • Home Office Budget – $200/month to invest in your ideal remote workspace.
  • Continuous Learning Culture – We support curiosity, experimentation, and growth.
  • Annual Company Off-sites – Meet your teammates in person and connect beyond the screen.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcommunity managementdata analysiscopywritingguerrilla marketingAI fluencyplaybook developmentrevenue storytellingbrand activationremote team management
Soft Skills
bilingual communicationcultural fluencystructured scrappinesshigh agencyoperational agilityleadershipcreativitytrust-buildingadaptabilitycollaboration