Scentbird

Marketing

• Develop and lead lifecycle marketing strategies focused on onboarding, retention, and maximizing LTV.
• Create, test, and optimize upsell and cross-sell programs across multiple brands.
• Partner with the Director of CRM to build long-term retention strategies and identify growth opportunities within the active customer base.
• Collaborate with analytics, product, and creative teams to uncover insights, identify customer pain points, and design data-driven programs.
• Lead the creation and optimization of automated workflows across channels (email, SMS, push, and in-app).
• Own lifecycle reporting, tracking key retention metrics, churn drivers, and program ROI, and translate findings into actionable recommendations.
• Serve as a key point of contact for cross-functional partners on lifecycle and retention initiatives.
• Provide mentorship and guidance to team members to ensure best-in-class execution.

Associate Director, Lifecycle Marketing