Scenic - Luxury Cruises & Tours

Brand Marketing Account Executive

Scenic - Luxury Cruises & Tours

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Job Level

Junior

About the role

  • Execute brand marketing initiatives aligned with company positioning and luxury standards across all consumer- and trade-facing channels.
  • Develop and execute integrated, multi-channel marketing campaigns across email, digital, social, web, and traditional media.
  • Brief, manage, and develop creative assets in collaboration with internal teams and external agency partners, ensuring accuracy, quality, brand consistency, and within budget parameters.
  • Ensure brand voice, tone, and messaging consistency across all consumer- and trade-facing materials.
  • Support marketing efforts for ocean and river cruise products, including hosted and theme sailings and limited-inventory, date-driven offerings.
  • Work cross-functionally to ensure marketing accurately reflects onboard programming, guest experience, and operational realities.
  • Create multi-channel campaign briefs, communication plans, and production schedules into on-time, on-budget execution that meets business objectives.
  • Manage multiple campaigns and timelines simultaneously while coordinating deliverables across internal departments and external partners.
  • Track campaign performance and support reporting initiatives to identify insights, optimizations, and performance gaps.
  • Attend weekly review meeting with Marketing Services team; summarize and take necessary actions toward project completion.
  • Partner closely with sales teams to support booking-driven initiatives and revenue-focused marketing objectives.
  • Collaborate with global brand marketing teams to incorporate the U.S. consumer perspective into brand initiatives and product development.
  • Maintain and enforce brand guidelines across all programs, channels, and deliverables.
  • Communicate campaigns and offers to call centers and Regional Sales teams through structured email updates and recurring alignment meetings.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
  • 1-3+ years of experience in brand marketing, integrated marketing, or agency environments.
  • Travel, cruise, or luxury hospitality marketing experience preferred.
  • Proven experience executing multi-channel marketing campaigns.
  • Strong project management and organizational skills.
  • Knowledge & Skills Eager to be a part of a fast-growing company.
  • 3+ years of relevant experience with exposure to brand marketing, advertising, or digital marketing.
  • Travel and Cruise experience a plus.
  • Strong content writing/editing skills.
  • Strong organizational, written, and verbal communication skills.
  • Bachelor`s Degree in marketing/business, communications, or similar.
  • Flexibility and energy to thrive on a small team in a growing business.
  • Experience with Microsoft Suite, Adobe Acrobat, Asana and Google Sheets.
  • Knowledge of mass email services and website CMS platforms is helpful, but not necessary.
  • Ability to grasp new topics quickly and communicate professionally with stakeholders & senior leadership.
  • Ability to manage time and prioritize work autonomously.
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives.
  • Positive attitude, professional demeanor, and adaptable to a changing environment.
  • Passion for the travel industry and luxury segment.
Benefits
  • Generous vacation and paid time off policy.
  • Medical/dental/vision insurance.
  • 401k (match).
  • Dental insurance.
  • Healthcare spending or reimbursement accounts such as HSAs or FSAs.
  • Retirement benefits or accounts.
  • Commuting/travel assistance.
  • Employee discounts.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingintegrated marketingmulti-channel marketing campaignsproject managementcontent writingcampaign performance trackingcommunication plansproduction schedulesbudget managementmarketing strategy
Soft Skills
organizational skillswritten communicationverbal communicationflexibilityself-starterpositive attitudeprofessional demeanortime managementcollaborationadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications