Scania Group

Senior CRM & Online Marketing Expert

Scania Group

full-time

Posted on:

Location Type: Office

Location: Koblenz • Germany

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Job Level

Senior

About the role

  • Design and implementation of marketing automation processes and email campaigns for lead generation and optimization of personalized audience targeting
  • Rollout of the global Scania CRM system for Germany and Austria
  • CRM user support and advisory for all stakeholders on CRM matters
  • Preparation, delivery and follow-up of training sessions for the sales organization
  • Creation and development of reports and surveys, including visualized management dashboards for efficient sales management
  • Support and continuous enhancement of the CRM system
  • Customer segmentation, targeting and creation of new audience groups
  • Management of the ongoing development of the CRM system
  • Coordination of the central project management tool for the entire business unit

Requirements

  • University degree in Marketing, Sales, Customer Relationship Management or a comparable qualification
  • Expert knowledge of CRM, preferably with experience in software rollouts
  • Experience in change management is desirable
  • Enthusiasm for digital trends and strong technical-analytical skills
  • Independent, goal-oriented working style combined with a hands-on mentality
  • Team player (open and enjoys working with people)
  • Analytical, results-driven thinking and approach
  • Excellent German and English skills, both written and spoken
Benefits
  • VW leasing (company car leasing program)
  • Company bike (JobRad)
  • Gym subsidy
  • Talent management programs
  • A range of additional benefits and employee offers, e.g., Corporate Benefits (special conditions)
  • Employer-funded occupational disability insurance
  • Holiday and Christmas bonuses
  • Free beverages and employee parking
  • Flexible/mobile working options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationemail campaignsCRMcustomer segmentationreport creationdata visualizationchange managementtechnical-analytical skillssales management
Soft Skills
independent workinggoal-orientedhands-on mentalityteam playeranalytical thinkingresults-drivencommunication skills
Certifications
university degree in Marketinguniversity degree in Salesuniversity degree in Customer Relationship Management