Manager, Lifecycle Marketing

ScaleUP Week

full-time

Posted on: 1/6/2026

Location Type: Remote

Location: Canada

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About the role

Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn.
Lead and support team members with empathy and care, fostering a culture of trust, continuous growth, and professional development while empowering individuals to do their best work.
Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics.
Identify and segment customer groups to deliver targeted, personalized marketing initiatives.
Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns.
Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness.
Assist with content calendar planning and contribute innovative ideas to drive engagement.
Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization.

5+ years of experience leading the development and execution of multi-channel lifecycle marketing initiatives, with a focus on customer engagement in a SaaS environment and 3+ years leading people or teams.
Experience with Customer Engagement platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc.
Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar.
Skilled in translating technical details into compelling narratives and simplifying complex messages.

Benefits

Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors - our jobs are fully remote, forever
Flexible Time Off: Whether it's a longer vacation to explore new horizons, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You-do-You” time off program caters to the diverse and evolving lifestyles of our team with a maximum of 6 weeks vacation
Instant Benefits: All full-time employees get access to medical, vision, and dental benefits from their very first day including increased mental health coverage and a wellness stipend
Plus: Inclusive parental leave top-up, earned wage access, real time market data for salaries, a supportive culture for lifelong learners and more

Tip: use these terms in your resume and cover letter to boost ATS matches.

lifecycle marketingcustomer engagementA/B testingcampaign performance metricsdata analysis

leadershipempathyteam supporttrust buildingcommunication