SBC Performance

Chief Marketing Officer

SBC Performance

full-time

Posted on:

Location Type: Hybrid

Location: Prague • 🇨🇿 Czech

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Job Level

Lead

About the role

  • Define and execute a product-first, full-funnel marketing strategy aligned with business and product goals
  • Own positioning, messaging, and value propositions for a web-based EdTech product
  • Drive user acquisition, activation, engagement, retention, and LTV growth
  • Establish clear KPIs and OKRs across the marketing funnel and ensure consistent execution
  • Own demand generation across paid, organic, content, partnerships, and lifecycle channels
  • Build data-driven processes for ROI tracking, funnel analytics, cohort analysis, and experimentation
  • Lead growth experiments, A/B testing frameworks, and rapid iteration loops
  • Partner with Analytics to define attribution, segmentation, and reporting standards
  • Build, scale, and manage the marketing organization from scratch
  • Hire and mentor senior leaders and specialists across marketing disciplines
  • Partner with Product on go-to-market strategy, feature launches, pricing, and user insights
  • Own brand strategy, storytelling, and tone of voice across all channels

Requirements

  • 5+ years in senior marketing leadership roles (CMO, Head of Marketing, VP Marketing, Growth Lead)
  • Proven experience in product-led growth, preferably in EdTech, SaaS, or web-based platforms
  • Strong track record of building and scaling marketing teams from scratch
  • Deep expertise in full-funnel marketing: acquisition, activation, retention, and monetization
  • Data-driven mindset with hands-on experience in modern marketing analytics and experimentation
  • Strong understanding of digital growth ecosystems, performance channels, and lifecycle marketing
  • Exceptional leadership, communication, and stakeholder management skills
  • Ability to balance strategy and hands-on execution in fast-scaling environments
  • English level of B2 or higher
Benefits
  • Competitive compensation
  • Flexible working hours: we start our operation day between 9:00 — 11:00 CET
  • All necessary equipment
  • Paid vacation, sick leaves, flexible bank holidays
  • Educational support: reimbursement of certification, training, and knowledge-sharing atmosphere
  • Company events and multiple internal activities
  • Open feedback and transparent direct communication

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product-led growthfull-funnel marketinguser acquisitionactivationretentionLTV growthA/B testingfunnel analyticscohort analysisdata-driven processes
Soft skills
leadershipcommunicationstakeholder managementmentoringstrategic thinkingexecutionstorytellingpositioningmessagingcollaboration