Sawtooth Software

Marketing

• Help develop and execute a comprehensive marketing strategy that aligns with Sawtooth Software's growth objectives and market positioning goals.
• Collaborate closely with product, sales, and other departments to ensure cohesive messaging and strategic alignment across all marketing initiatives.
• Oversee the creation, execution, and management of multi-channel marketing campaigns, ensuring they are strategically aligned and deliver measurable results.
• Help define and refine the company’s brand strategy, ensuring consistent messaging across all touchpoints and enhancing Sawtooth’s market presence.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
• Oversee the planning and execution of virtual and in-person events, such as webinars, trade shows, and industry conferences, to increase brand visibility and thought leadership.
• Monitor and analyze the performance of all marketing campaigns, using data-driven insights to adjust strategies and improve outcomes.
• Provide regular updates and insights to senior leadership on marketing performance, trends, and opportunities for growth.

Marketing Lead