Sawtooth Software

Product Marketing

• Help design and optimize Sawtooth’s go-to-market motion across inbound, outbound, and product-led growth (PLG).
• Help build scalable systems for lead capture, nurturing, routing, and follow-up.
• Partner closely with sales to improve pipeline generation, demo conversion, and overall revenue efficiency.
• Establish clear attribution and reporting to understand what drives growth.
• Develop and execute outbound and inbound campaigns as structured experiments with clear hypotheses and measurable outcomes.
• Build repeatable playbooks to reach key segments of the market.
• Continuously test messaging, channels, and offers to improve performance.
• Help refine Sawtooth’s brand and positioning in the market.
• Help with the development of clear, compelling messaging that communicates our unique value: A complete survey platform for all research needs.
• Create and oversee campaigns across email, web, content, and social channels.
• Develop campaigns and programs to increase adoption within current accounts.
• Work with sales to target ideal customers who could benefit from consolidating their research tools with Sawtooth.
• Promote new capabilities such as APIs, sample integration, and emerging AI features.
• Collaborate closely with product, sales, and leadership to align priorities and messaging.
• Translate product features into clear customer value and go-to-market strategies.
• Improve sales efficiency through better targeting, tools, and messaging.
• Help plan and execute webinars, conferences, and industry events.
• Assist in tasks that establish Sawtooth as a thought leader in modern research and analytics.
• Ensure strong follow-up and conversion from all events and inbound interest.
• Track and improve key metrics such as demos, conversion rates, CAC, and pipeline contribution.
• Use data to continuously refine strategy and execution.
• Stay current on industry trends, tools, and emerging GTM practices.

GTM & Growth Analyst