GTM & Growth Analyst

Sawtooth Software

GTM & Growth Analyst at Sawtooth Software driving growth through marketing initiatives and cross-functional collaboration. Collaborating with teams to optimize go-to-market strategies and improve customer engagement.

Posted 4/25/2026full-timeProvo • Utah • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Help design and optimize Sawtooth’s go-to-market motion across inbound, outbound, and product-led growth (PLG).
Help build scalable systems for lead capture, nurturing, routing, and follow-up.
Partner closely with sales to improve pipeline generation, demo conversion, and overall revenue efficiency.
Establish clear attribution and reporting to understand what drives growth.
Develop and execute outbound and inbound campaigns as structured experiments with clear hypotheses and measurable outcomes.
Build repeatable playbooks to reach key segments of the market.
Continuously test messaging, channels, and offers to improve performance.
Help refine Sawtooth’s brand and positioning in the market.
Help with the development of clear, compelling messaging that communicates our unique value: A complete survey platform for all research needs.
Create and oversee campaigns across email, web, content, and social channels.
Develop campaigns and programs to increase adoption within current accounts.
Work with sales to target ideal customers who could benefit from consolidating their research tools with Sawtooth.
Promote new capabilities such as APIs, sample integration, and emerging AI features.
Collaborate closely with product, sales, and leadership to align priorities and messaging.
Translate product features into clear customer value and go-to-market strategies.
Improve sales efficiency through better targeting, tools, and messaging.
Help plan and execute webinars, conferences, and industry events.
Assist in tasks that establish Sawtooth as a thought leader in modern research and analytics.
Ensure strong follow-up and conversion from all events and inbound interest.
Track and improve key metrics such as demos, conversion rates, CAC, and pipeline contribution.
Use data to continuously refine strategy and execution.
Stay current on industry trends, tools, and emerging GTM practices.

Requirements

What you’ll need

2 + years of experience in marketing, growth, or go-to-market roles
Proven ability to drive campaigns or initiatives that generate measurable business results
Strong copywriting and messaging skills
Analytical mindset with the ability to use data to inform decisions
Experience working cross-functionally with marketing, sales, and product teams
Highly organized with the ability to manage multiple initiatives
Bachelor’s degree in marketing, business, or some related field (preferred)
Experience in B2B SaaS, market research, or analytics (preferred)
Familiarity with HubSpot (marketing automation, workflows) (preferred)
Experience with outbound or growth experimentation (preferred)
Comfort working with technical concepts (APIs, integrations, data) (preferred)
Builder mindset—you enjoy creating systems and processes from scratch (preferred).

Benefits

Comp & perks

Great work-life balance with a 40-hour workweek.
Hybrid work is an option.
2+ days per week in the office, the rest from home if desired.
Paid time off that increases based on tenure.
Nine paid holidays per year.
Company-paid health insurance.
We cover 100% of the health insurance premiums for you and your family on our chosen plan.
HSA contributions (currently $2,700 for individuals and $5,400 for families).
Great retirement plan.
Employer contribution up to 15% of annual compensation to a SEP account, with no match requirements—based on company profitability.
Feel free to inquire about the details.
Continued learning and training opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementcopywritingdata analysisgrowth experimentationlead generationpipeline generationconversion optimizationmarketing automationAPI integrationB2B SaaS

Soft Skills

analytical mindsetorganizational skillscross-functional collaborationcommunication skillsstrategic thinkingproblem-solvingcreativityadaptabilityattention to detailbuilder mindset

Certifications

Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in related field