SAS - Scandinavian Airlines

Conversion Rate Optimizer

• Build SAS's end-to-end experimentation framework, including tooling, governance, standards, and operating rhythm, in close collaboration with Digital & IT.
• Own and prioritize the experimentation roadmap across the full digital funnel, web and app.
• Define prioritization principles and influence allocation of experimentation capacity across product squads.
• Proactively identify friction points and revenue opportunities across the core journey and commercial segments, translating them into high-impact hypotheses and ensuring they are prioritized and planned into the relevant PM roadmaps.
• Extend experimentation beyond the core funnel into areas such as CRM, ancillary merchandising, and paid media over time, with initial focus on core digital journeys (web and app).
• Work with product leadership to secure dedicated experimentation capacity within product squads to ensure consistent execution and velocity.
• Drive increased experimentation velocity, with a clear ambition to scale the number of high-quality experiments.
• Apply AI where it adds practical value, such as supporting hypothesis generation, segmentation, and faster analysis of experiment results.
• Own measurement integrity: Define experimentation-specific success and guardrail metrics, in partnership with Analytics, validate instrumentation with Digital & IT, and protect the business from false positives and vanity wins.
• Translate experiment outcomes into P&L impact: Build the business case for experimentation, ensure winning variants are rolled out, and feed learnings back into the product and commercial roadmap.
• Build and lead an experimentation community of practice: playbooks, templates, experiment libraries, and regular learning cadences that embed test-and-learn as the default way of working.

Experimentation & CRO Lead

Compliance

• Leading a team of 15–20 dedicated auditors.
• Provide scheduled and ad hoc auditing services to all of SAS.
• Liaise and collaborate with relevant stakeholders across SAS to ensure the effective interfacing and implementation of Safety, Security and Compliance activities, including standards assurance and departmental oversight programmes.
• Confirm Corrective Action Plans (CAPs), ensuring actions from audit findings are tracked and effectively implemented, with diligent follow up.
• Prepare compliance and audit reports for management and identify trends and areas for improvement.
• Participate in cross functional meetings and decision making processes to ensure consistent application and implementation of compliance standards across the group.
• Manage resource planning and scheduling.
• Maintain required competencies and help team members to grow professionally and in alignment with organizational goals.

Head of Compliance Monitoring

Engineer

• Maintain high service levels for onboard entertainment systems across the SAS fleet
• Analyze reliability data and provide input for maintenance program adjustments (escalation/de-escalation)
• Assess and implement Airworthiness Directives, including preparation of Engineering Orders
• Review and recommend Service Bulletins to improve safety, performance, and cost efficiency
• Support maintenance, logistics, and planning teams within Part-145
• Monitor and drive technical reliability targets
• Perform occurrence and incident investigations
• Manage aircraft and component configuration status
• Ensure implementation of corrective actions from audits, inspections, and airworthiness reviews
• Participate in cross-functional projects (technical, operational, or commercial)
• Interface with OEMs and Type Certificate holders

Avionics Engineer

Product Manager

• Own and prioritize the roadmap and backlog, and ensure ongoing delivery of key initiatives.
• Lead development of Starlink-based inflight advertising, from setup to scaled use.
• Improve how inventory is used and how ads are targeted and delivered across digital and inflight channels.
• Work with pricing and ad formats to support revenue growth across platforms.
• Manage the ad tech setup, including inventory, targeting, and workflows across teams and Ad Ops.
• Define KPIs, follow up on performance, and use data to make improvements.
• Lead testing and QA of new features to ensure stable and reliable releases.
• Support internal teams with clear documentation and ways of working.
• Identify and implement improvements that increase efficiency and commercial output.

Experimentation & CRO Lead

Head of Compliance Monitoring

Avionics Engineer

Product Manager – Commerce Media