Sardine

Growth Marketing Lead

Sardine

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $200,000 per year

Job Level

Senior

About the role

  • Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships.
  • Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals.
  • Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans.
  • Write and optimize copy for emails, landing pages, paid ads, and campaign assets.
  • Partner with the BDR team on list building, outbound sequences, and event outreach to break into target accounts and book more meetings.
  • Use AI tools to streamline research, campaign creation, personalization, testing, and reporting so the team can move faster without sacrificing quality.
  • Manage marketing ops, including audience segmentation, list creation, campaign tracking, performance dashboards, and workflow automation (e.g., nurtures, follow ups).
  • Track campaign performance across the funnel and identify specific optimizations to improve conversion rates and return on ad spend.
  • Manage agency partners to ensure strong execution and clear performance reporting.

Requirements

  • 8+ years of experience in B2B demand generation or growth marketing
  • Proven track record of driving measurable pipeline growth
  • Strong experience managing ad campaigns and events
  • Hands-on experience with marketing automation and CRM systems
  • Comfortable working in a fast-moving startup with high ownership
Benefits
  • Generous compensation in cash and equity
  • Early exercise for all options, including pre-vested
  • Work from anywhere: Remote-first Culture
  • Flexible paid time off and Year-end break
  • Health insurance, dental, and vision coverage for employees and dependents - *US and Canada specific*
  • 4% matching in 401k / RRSP - *US and Canada specific*
  • MacBook Pro delivered to your door
  • One-time stipend to set up a home office — desk, chair, screen, etc.
  • Monthly meal stipend
  • Monthly social meet-up stipend
  • Annual health and wellness stipend
  • Annual Learning stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationgrowth marketingcampaign optimizationcopywritingaudience segmentationworkflow automationperformance trackingconversion rate optimizationpipeline growthevent management
Soft Skills
ownershipcollaborationcommunicationstrategic thinkingadaptabilityproblem-solvingcreativityanalytical skillsleadershiptime management