Santillana Brasil

Customer Success Manager

• Ensure data integrity, quality, and standardization.
• Configure, maintain and evolve processes, fields, workflows, validations, and automations.
• Monitor CRM usage by the sales team and guide best practices.
• Create and implement data governance policies.
• Analyze commercial performance (funnel, visits, conversion, productivity, account portfolio).
• Identify bottlenecks and data-driven improvement opportunities.
• Propose KPIs, targets, and monitoring indicators.
• Build structured analyses to guide strategic decisions.
• Support commercial heads with analyses, studies, and insights.
• Create and optimize prospecting, conversion, and relationship strategies.
• Conduct customer segmentation and prioritization studies.
• Support funnel definitions, visit routes, and service models.
• Train sales teams on proper CRM use and defined processes.
• Work in alignment with CRM and data ambassadors.
• Support integrated campaigns between Marketing and CRM.
• Build audiences, lists, and automatic triggers.
• Monitor results and suggest continuous improvements.
• Participate in AI initiatives applied to CRM (scoring, recommendations, intelligent automations).

CRM Specialist

Consultant

• Lead and support the implementation of customized educational projects, ensuring their progress and effectiveness;
• Provide technical and pedagogical support to schools, assisting in the implementation of proprietary methodologies;
• Conduct regular visits to diagnose needs and provide pedagogical guidance;
• Plan and deliver training sessions and lectures for school administrators and teachers;
• Develop distance learning (E-learning) and in-person content, adapted to the needs of each institution.

CRM Specialist

Pedagogical Consultant