Senior Associate, Marketing
Santander
full-time
Posted on:
Location Type: Office
Location: New York City • New York • United States
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Salary
💰 $90,000 - $150,000 per year
Job Level
About the role
- Leads in developing, implementing, evaluating and administrating US marketing campaigns
- Responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy
- Owns strategy and implementation with partner agencies for all paid media channels
- Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates
- Contributes to marketing effectiveness by identifying short-term and long-range issues
- Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams
- Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns
Requirements
- Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field - Required
- Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field - Preferred
- 9+ Years Marketing, Communications or related experience - Required
- 3+ Years Financial Services Industry/Banking/Retail or Ecomm experience - Required
- Demonstrated experience in Aggregator/Affiliate channels, all digital media, direct mail, acquisition marketing, and full-funnel marketing strategy
- Strong acquisition and marketing analytics skills
- Comfortable with new digital technology, social media, and reporting
- Ability to motivate or influence inside or outside senior level personnel
- Strong project management and critical thinking skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Ability to communicate results to management and in a fast-paced environment; including counterparts across global organization
- Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others
Benefits
- Competitive salary
- Fair and competitive rewards package
- Designed to support you, your family, and your well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing campaignspaid media strategymarketing plansmarketing analyticsacquisition marketingfull-funnel marketing strategydigital mediadirect mailproject managementcritical thinking
Soft Skills
motivationinfluenceorganizational skillscommunicationteamworkevaluationlisteningmultitaskingdeadline managementcollaboration
Certifications
Bachelor's Degree in MarketingMaster's Degree in Marketingequivalent work experience in Marketingequivalent work experience in Public Relationsequivalent work experience in Communicationsequivalent work experience in Business Administration