Lead the end-to-end marketing analytics and effectiveness strategy for Openbank and Santander US
Build and develop a high-performing team of analytics leaders, data scientists, and analysts
Serve as a trusted strategic partner to the CMO, Head of Media & Growth, and broader Marketing leadership
Design and own a comprehensive marketing effectiveness framework linking marketing activity to outcomes
Establish best-in-class incrementality measurement, including experimentation, geo and holdout testing, and Marketing Mix Modeling
Partner with Media, Growth, and Channel Marketing teams to optimize performance
Own and lead the marketing test-and-learn roadmap, setting clear hypotheses, learning priorities, and experimentation standards across channels
Build, lead, and mentor a high-performing analytics and measurement team

Requirements

Bachelor’s degree or equivalent experience in a quantitative field
Master’s degree in quantitative marketing, Data Science, Statistics, Economics, or related discipline preferred
Ph.D. in Quantitative Discipline, Statistics, Data Science, Economics, or equivalent quantitative field preferred
15+ years of experience in marketing analytics, growth analytics, or digital marketing data science required
9+ years leading and managing a team of data scientists, product or business analysts required
9+ years financial services industry experience preferred
Deep expertise in marketing effectiveness measurement, including experimentation, incrementality testing, and Marketing Mix Modeling required
Strong understanding of digital marketing channels and performance KPIs required
Proven experience building and leading high-performing analytics teams required
Executive-level communication skills with a strong ability to influence senior stakeholders required
Familiarity with CDPs and marketing platforms (Salesforce Marketing Cloud, Adobe, Braze) preferred
Knowledge of data privacy and regulatory standards (GDPR, CCPA) preferred

Benefits

Competitive rewards package
Health insurance
Professional development opportunities
Paid time off
Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

marketing analyticsgrowth analyticsdigital marketing data sciencemarketing effectiveness measurementexperimentationincrementality testingMarketing Mix Modelingperformance KPIsdata analysisquantitative analysis

Soft skills

leadershipteam buildingstrategic partnershipcommunicationinfluencementoringcollaborationproblem-solvingorganizational skillsexecutive communication