Sans

Graphics Designer

• Own Email Design Across Flows and Campaigns: Lead the redesign of all existing lifecycle email flows to reflect the new Sans brand system, and take ongoing ownership of continuous design and iteration across flows as the brand evolves. Design weekly campaign emails with a high bar for typography, hierarchy, pacing, and thoughtful visual restraint. Develop reusable, modular email templates that enable fast production at scale without sacrificing craft.
• Build and Maintain the Sans Figma Design System and Component Library: Translate the Sans brand identity into a fully systemized Figma library, including a component library, design tokens, typography styles, color systems, and iconography. Document and maintain the system so that it is accessible and usable by cross-functional teams. Evolve the library as new surfaces, campaigns, and product lines emerge.
• Expand and Evolve the Brand Identity: Apply the Sans visual identity across new and existing surfaces with consistency and intention. Identify opportunities to strengthen and extend the brand system as the company grows. Partner with the Creative Director to push the visual language forward in a way that feels fresh, cohesive, and ownable.
• Support Print and Physical Touchpoints: Design primary and secondary product packaging, leaflets, and instructional manuals. Ensure packaging and physical touchpoints feel calm, intuitive, and thoughtfully designed with the same level of clarity and craft as our digital experiences.
• Enable Creative and Cross-Functional Teams: Partner with Lifecycle, eCommerce, Growth, and Brand to deliver design that performs and resonates. Provide design direction and assets that empower the broader team to move quickly while maintaining a high standard of quality and brand cohesion.

Graphic Designer

Copywriter

• Help shape Brand Voice and Messaging Systems - Support the development and evolution of Sans’ tone of voice, messaging frameworks, and storytelling across touchpoints.
• Develop Copy Across Key Surfaces - Write copy across major brand and marketing channels, including:
• Emails/SMS
• Web
• Organic social
• Packaging, manuals, inserts, and physical touchpoints
• Direct Mail
• TV
• Support Product and GTM Narrative Development - Partner with Product and Brand to translate features into benefit-led, human storytelling that ladders into the broader brand narrative.
• Develop Content that Builds Authority and Demand - Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier living.
• Collaborate Across Creative and Cross-Functional Teams - Partner with Creative to ensure visual + verbal cohesion and provide copy direction and feedback to maintain a high brand standard.

Social Media Manager

• Create static posts, carousels, and story cards in Canva, following brand templates and visual guidelines for both Sans and ium
• Edit and produce short-form video content (Reels, TikToks, YouTube Shorts) using CapCut and similar editing tools
• Produce a high volume of weekly content across both brands, from brief through final asset delivery
• Adapt and repurpose content across formats and platforms (turning a static post into a Reel, reformatting a Reel for TikTok, etc.)
• Film social-first content, including product shots, lifestyle clips, b-roll, behind-the-scenes moments, and trend-based videos. You’ll occasionally appear on camera for quick demos or talking-head clips.
• Collaborate with the Brand Amplification team on weekly content planning, creative direction, and performance review
• Source and organize visual assets, b-roll, product footage, and UGC for use across content
• Stay current on social trends, audio, and formats, and proactively bring ideas to the team
• Support content shoots by prepping shot lists, gathering props and products, capturing behind-the-scenes content, and organizing final assets
• Help maintain a consistent brand look and voice across all platforms and content types
• Pull basic performance data to flag what’s working and contribute to weekly reporting

Social Media Coordinator, Content Creator

Marketing

• Own Lifecycle as a Revenue Driver - Own lifecycle as a core revenue channel, with accountability for repeat purchase rate, LTV, contribution margin, revenue per subscriber, and overall retention performance.
• Define and Lead Lifecycle Strategy - Develop and own a cohesive lifecycle strategy across onboarding, retention, and reactivation—aligned to company revenue and profitability goals.
• Own Customer Journey and Retention Systems - Define and optimize the end-to-end customer journey from first purchase to repeat customer to subscriber, improving key metrics such as time to second purchase, product adoption, and long-term retention.
• Own Subscription Growth and Economics - Lead subscription as a core growth lever, driving attach rate, retention, and LTV through improvements in on-site conversion, post-purchase upsell, and ongoing engagement.
• Own Lifecycle Revenue Levers - Partner with Growth and eCommerce to define and optimize key revenue levers including pricing communication, discounts, bundles, upsell/cross-sell, and incentives—balancing conversion, AOV, contribution margin, and brand perception.
• Own Flows, Campaigns, and Lifecycle Programs - Oversee all lifecycle flows (welcome, abandonment, post-purchase, replenishment, winback) and own the lifecycle campaign calendar, ensuring strong execution across product launches and key commercial moments.
• Drive Experimentation and Optimization - Build and lead a clear testing roadmap across lifecycle channels, continuously improving conversion, AOV, revenue per send, and long-term customer value.
• Own Lifecycle Channels and Platforms - Own lifecycle platforms (Klaviyo, Attentive, PostPilot), ensuring best practices across segmentation, deliverability, automation, compliance, and reporting.
• Lead Team and Cross-Functional Execution - Build, manage, and develop a high-performing lifecycle team - this includes managing a small but growing team, including 1 direct report. Partner closely with Growth, eCommerce, Product, CX, and Creative to ensure lifecycle is fully integrated into GTM and the broader marketing calendar.

Senior Director – Lifecycle Marketing

Content Creator

• Create static posts, carousels, and story cards in Canva, following Sans brand templates and visual guidelines
• Edit and produce short-form video content (Reels, TikToks, YouTube Shorts) using CapCut and similar editing tools
• Produce 8-10 pieces of content per week across platforms, from brief through final asset delivery
• Adapt and repurpose content across formats and platforms (e.g., turning a static post into a Reel, reformatting a Reel for TikTok)
• Collaborate with the Brand Amplification team on weekly content planning, creative direction, and performance review
• Source and organize visual assets, b-roll, product footage, and UGC for use across content
• Stay current on social trends, audio, and formats, especially across Instagram, TikTok, and YouTube Shorts, and proactively bring ideas to the team
• Help maintain a consistent brand look and voice across all platforms and content types

Graphic Designer

Copywriter

Social Media Coordinator, Content Creator

Senior Director – Lifecycle Marketing

Content Creator – Part-Time