San Antonio Shoemakers (SAS)

Social Media Manager

San Antonio Shoemakers (SAS)

full-time

Posted on:

Location Type: Office

Location: San Antonio • Texas • United States

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About the role

  • Develop and implement SAS’s social media strategy with clear objective, goals and KPI’s which may vary by channel/platform.
  • Act as social media expert and manage social channels for the brand.
  • Define strategic deployment of social customer care monitoring, tools, and personnel.
  • Manage timely brand messaging to educate and inform care agents on relevant topics.
  • Identify and execute new community activation opportunities to build engagement and grow user generated content and followers.
  • Work closely with Head of Marketing to create content, push innovative boundaries and test new and emerging opportunities (i.e. Live streams, TikTok, Premieres).
  • Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.
  • Create and manage social media content, calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals.
  • Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.
  • Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep SAS top of mind.
  • Provide audience and performance insights through owned channels to impact future content-planning.
  • Work closely with e-commerce on driving consumers to our website via social for sales promotions.
  • Reach out to influencers and evaluate their relevance based on engagement and fan base.

Requirements

  • Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube.
  • Must be a self-starter who thrives in a fast-paced environment.
  • Must possess strong written and verbal communication skills with strong attention detail.
  • Must have experience copywriting.
  • Must be able to demonstrate interest and knowledge of footwear or apparel industry.
  • Must be able to proactively prioritize business needs and effectively manage resources.
  • Familiar with marketing channels and online marketing strategies.
  • Familiar with Social Media publishing tools such as Sprout Social.
  • Ability to grasp digital technology trends and act on them proactively.
  • Ability to multitask.
  • Strong analytical skills.
  • Previous experience working within social media or similar role. (four years)
  • Experience developing and executing email marketing campaigns.
  • Experience creating graphic design assets for social media.
  • Experience with Sprout Social, FB Paid Ads, Meltwater.
  • Proficient in reading and reporting google analytics.
  • Experience writing content for digital campaigns using keywords.
  • Preferred BS/BA degree in Marketing, New Media, Advertising, or work experience to the equivalent. (4 years in a related field)
Benefits
  • SAS is committed to hiring and retaining a diverse workforce.
  • We are proud to be an Equal Opportunity/ Affirmative Action Employer, making decisions without regard to-race, color, religion, gender, gender identity or expression, sexual orientations, national origins, disability status, age, marital status or protected veteran class.
  • Must be able to walk/stand for 8 – 10 hours.
  • Required to have close visual acuity to perform an activity such as viewing a computer, visual inspection, and prepare and analyze projects.
  • Comfortable using a computer.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycopywritingcontent creationemail marketinggraphic designanalytics reportingcommunity engagementKPI developmentsocial customer caredigital campaign content
Soft Skills
self-starterstrong communicationattention to detailproactive prioritizationresource managementmultitaskinganalytical skillscreativitycollaborationadaptability
Certifications
BS/BA in MarketingBS/BA in New MediaBS/BA in Advertising