Samsara

Senior Product Marketing Manager – Smart Trailers

Samsara

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $102,340 - $172,000 per year

Job Level

Senior

About the role

  • Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption.
  • Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.
  • Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
  • Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
  • Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
  • Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences.
  • Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.
  • Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

Requirements

  • 4+ years of relevant experience in core product marketing, or Management Consulting experience with a focus on enterprise sales and go to market.
  • Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
  • Excellent written and verbal communication skills.
  • Excel at customer-centric storytelling, translating technical features into clear value.
  • Strong cross-functional leader – you have on-the-job experience managing and communicating complex projects with many stakeholders.
  • Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
  • Bachelor’s degree required, MBA preferred.
Benefits
  • Comprehensive health and parental leave plans
  • Flexible, employee-led remote model
  • Professional development stipend
  • Performance-based bonus/variable pay
  • Initial RSU grant with no vesting cliff
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategysales enablementmarketing programsperformance analysiscampaign effectivenesscustomer adoptioncontent creationdata synthesisB2B sales
Soft Skills
communication skillscustomer-centric storytellingcross-functional leadershipstrategic thinkinganalytical skillsempathyproject managementstakeholder managementadvocacy buildingcollaboration
Certifications
Bachelor's degreeMBA