Samsara

Senior Performance Marketing Manager

Samsara

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads, Microsoft Ads (Bing), Linkedin, Facebook, and other performance marketing channels.
  • Experiment with new channels to uncover new growth frontiers.
  • Adapt and localize global performance strategies for specific EMEA markets, ensuring cultural relevance and language accuracy, while architecting bespoke EMEA-first campaigns tailored to unique regional market dynamics and buyer behaviors.
  • Own end-to-end campaign strategy and execution - from ideation and audience targeting to ads trafficking, creative optimization and performance analysis.
  • Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
  • Leverage performance data to inform keyword selection, ad copy, ad creatives, campaign structure, and bidding approaches that drive performance and efficiency.
  • Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
  • Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the EMEA Marketing Team to create integrated campaigns to achieve our goals.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

  • 5+ years hands-on experience with Paid Search and/or Paid Social; Programmatic Display, ABM, Affiliate, and landing page optimization experience is a plus.
  • Experience managing high-growth performance budgets across a fragmented multi-market landscape (e.g., UKI, DACH, France, Benelux).
  • Skilled in building campaigns and ads directly in platform-native tools (e.g.,Google Ads, Microsoft Ads, Linkedin, Facebook, 6sense).
  • Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
  • Skilled in trafficking ads, implementing tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
  • Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
  • Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
  • High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
  • Bachelor's Degree.
Benefits
  • Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Paid SearchPaid SocialProgrammatic DisplayABMAffiliate MarketingLanding Page OptimizationA/B TestingCampaign StrategyAudience TargetingBidding Strategies
Soft skills
Results-orientedData-drivenInterpersonal SkillsCommunication SkillsCollaborationOwnershipAccountabilityAdaptabilityCreativityProblem-solving
Certifications
Bachelor's Degree