Samsara

Director, Customer Lifecycle Marketing

Samsara

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $135,520 - $242,000 per year

Job Level

Lead

Tech Stack

Tableau

About the role

  • Define and lead Samsara’s global strategy for engaging and growing customers across every stage of their journey.
  • Guide a team of lifecycle marketers under a unified vision that deepens customer value, strengthens loyalty, and accelerates growth.
  • Build the long-term roadmap for Samsara’s customer lifecycle.
  • Establish scalable programs, data-driven frameworks, and global best practices that deliver exceptional customer experiences and measurable business impact.
  • Partner closely with senior leaders across Marketing, Customer Outcomes, Product, and Sales.

Requirements

  • 10+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies.
  • 4+ years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
  • Proven success defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
  • Strong analytical acumen and comfort with lifecycle analytics tools (Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar).
  • Executive communication skills — able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
  • Experience balancing strategic vision with operational execution in complex, fast-paced organizations.
  • Bachelor’s degree required; advanced degree or equivalent experience preferred.
Benefits
  • Health benefits
  • Remote and flexible working opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingretention marketinggrowth marketingcustomer lifecycle strategyanalytical acumendata-driven frameworkscustomer retentioncustomer expansionstrategic visionoperational execution
Soft skills
people leadershipexecutive communicationinfluencing stakeholderssynthesizing insightsteam managementcross-functional collaborationstrategic recommendationsbalancing vision and executioncustomer value enhancementloyalty strengthening
Certifications
Bachelor’s degreeadvanced degree
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