SambaSafety

Marketing

• Partner Program Development
• Plan, execute, and analyze co-marketing campaigns to increase overall channel growth including: webinars, podcasts, digital campaigns, events, and more.
• Design frameworks to scale partner marketing programs for a variety of partner types and GTM models.
• Develop creative approaches to generate partner growth and awareness in SambaSafety's full offering as well as newly developed products and services.
• Collaborate with Product Marketing, Customer Success, and Partner Sales teams to align strategy, messaging and execution with company priorities.
• Consult partners as primary marketing contact for strategic engagements
• Partner Enablement and Communication
• Develop “to” and “through partner” content to support all partners and enable them to effectively position and sell SambaSafety solutions.
• Own and execute communication strategy for all partners, including content development, joint value propositions and launch communications
• Build and maintain a scalable partner content library and support partner portal strategy
• Support onboarding and ongoing enablement to improve partner activation and adoption

Senior Partner Marketing Manager