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Senior Partner Marketing Manager
SambaSafetyStrategic role at SambaSafety focused on scaling partner marketing programs and enhancing partner engagement. Requires strong strategic thinking and hands-on execution.
About the role
Key responsibilities & impact- Partner Program Development
- Plan, execute, and analyze co-marketing campaigns to increase overall channel growth including: webinars, podcasts, digital campaigns, events, and more.
- Design frameworks to scale partner marketing programs for a variety of partner types and GTM models.
- Develop creative approaches to generate partner growth and awareness in SambaSafety's full offering as well as newly developed products and services.
- Collaborate with Product Marketing, Customer Success, and Partner Sales teams to align strategy, messaging and execution with company priorities.
- Consult partners as primary marketing contact for strategic engagements
- Partner Enablement and Communication
- Develop “to” and “through partner” content to support all partners and enable them to effectively position and sell SambaSafety solutions.
- Own and execute communication strategy for all partners, including content development, joint value propositions and launch communications
- Build and maintain a scalable partner content library and support partner portal strategy
- Support onboarding and ongoing enablement to improve partner activation and adoption
Requirements
What you’ll need- 7+ years of marketing experience, preferably in SaaS, fleet management, insurance, screening, or related technology sectors
- 3-5 years focused on partnership marketing, with demonstrated success supporting and scaling partner-led revenue channels
- Ability to set strategic direction and execute effectively, balancing big picture thinking with meticulous attention to detail
- Exceptional organization, highly self-directed, strategic and proactive
- Experience with a variety of demand generation approaches including digital, events, webinars, outbound campaigns, etc.
- Experience developing joint value propositions and content across different partner types
- Experience using Hubspot, Gong, and Salesforce to drive campaigns and track results preferred
- Strong track record of building and maintaining cross-functional relationships at all levels
- Excellent written and verbal communication, presentation, and relationship-building skills
- Ability and willingness to travel to support partners as needed.
- If remote from Denver, ability and willingness to travel to HQ on a quarterly basis.
Benefits
Comp & perks- Flexible and generous Paid Time Off and Paid Volunteer Days
- 401k Employer Match
- Generous Healthcare Benefits
- Up to 12 weeks paid time off for maternity leave based on tenure
- Wellness & Tuition Reimbursement
- Flexible Work Arrangements
- Lots of SambaSafety swag & SambaSafety Events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
partner marketingdemand generationcontent developmentcampaign executionstrategic directionvalue propositionspartner enablementmarketing analysisevent planningdigital marketing
Soft Skills
organizationself-directedstrategic thinkingproactivityattention to detailcommunicationpresentationrelationship-buildingcollaborationconsultation