Senior Director of Growth & Patient Acquisition
Salvo Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $165,000 - $180,000 per year
Job Level
About the role
- Lead the B2B2C patient acquisition and retention strategy by designing a multichannel, integrated marketing program that drives new patient enrollments and achieves growth goals.
- Monitor and analyze acquisition and retention metrics to support continuous improvement.
- Create an A/B testing framework to inform tactical growth levers and validate strategic decisions.
- Design and own the execution of acquisition strategy, including hands-on campaign build out in CRM, digital marketing, and dialer tools.
- Oversee operations of our contact center and direct a team of supervisors for outbound enrollment and customer service teams.
- Guide creative development and messaging of outreach materials and webpages to further optimize conversion.
- Work with clinical and analytics teams to establish and iteratively refine audience segmentation to inform targeting and messaging decisions.
- Work with our account management team to decrease friction in physician referrals and ensure a strong hand off into the sign-up experience.
- Create clear processes, documentation, and operating rhythms to ensure scalable and repeatable growth engines for inbound and outbound enrollments.
- Manage vendor relationships as needed, including evaluating AI-first vendors around eligibility and benefits checks, chatbot and drip marketing, self-scheduling interfaces, agentic AI tooling, and more.
- Ensure all patient-facing marketing materials and acquisition strategies meet legal and regulatory standards.
- Stay current on the newest approaches to patient acquisition to continuously adopt innovative and effective outreach and acquisition tools spanning digital, traditional, and AI-supported strategies.
Requirements
- 5+ years of experience in virtual care or digital health operations, patient acquisition, growth, or multichannel marketing; experience in B2B2C growth a plus
- Experience leading or managing operations of remote front-line contact center teams preferred
- Experience in a startup or high growth consumer-facing company
- Familiarity with CRM, marketing automation, and analytics tools
- Strong analytical skills and hypothesis driven orientation, with experience using A/B testing and statistics to validate experiments.
- Deep understanding of privacy regulations and compliant healthcare marketing practices including HIPAA, TCPA, and others
- Strong organizational skills and the ability to multitask in a fast-paced and dynamic environment
- Excellent communication skills, both written and verbal
- Experience working cross-functionally with senior stakeholders
- Self-motivated, results-oriented and strategic thinker
- Personal passion for health and wellness topics preferred
Benefits
- Competitive health benefits
- 401(k)
- Flexible time-off
- A larger sense of mission
- Professional development and entrepreneurial opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B2C marketingpatient acquisitionmultichannel marketingA/B testingcampaign managementanalyticsCRMdigital marketingcontact center operationsgrowth strategy
Soft Skills
analytical skillsorganizational skillscommunication skillsmultitaskingself-motivatedresults-orientedstrategic thinkingteam leadershipcross-functional collaborationcreative development
Certifications
HIPAA complianceTCPA compliance