Director, Digital Analytics
Sally Beauty
full-time
Posted on:
Location Type: Hybrid
Location: Plano • Texas • United States
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Job Level
About the role
- Partner on A/B testing strategy and post-campaign performance evaluations for digitally delivered experiences inclusive of personalization, campaigns, offers & audience strategies advising stakeholders across ecommerce, digital product, marketing, IT; drive and operate an analysis-driven iterations and operation of digital experimentations.
- Lead the measurement of incrementality & institutionalization of learnings captured through experimentation while clarifying roadmap & prioritization.
- Deliver & advance robust digital reporting systems & strategic insights for both internal (e.g. marketing, personalization) and external stakeholders (e.g., vendor partners, media agency) that connect marketing & digital product activities to omni-channel customer experiences & business outcomes and identify/prioritize areas of optimization.
- Build and refine marketing attribution models to assess ROI and inform budget allocation – partnering closely with data science. Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction.
- Evolve marketing, CDP, digital, AI data strategies that enhance user/customer understanding & personalization capabilities; oversees channel attribution strategies and modeling partnering with data science, internal/external marketing stakeholders, media agency, etc. Monitors marketplace trends, competitor activities for emerging measurement and digital growth opportunities.
- Act as a player and a coach to develop and manage a lean team to appropriately drive focus and prioritization to continue unlocking digital growth across multiple lines of business.
- Oversee event taxonomy, tagging, SDK instrumentation, and QA processes across web and app platforms. Partner with media platforms, agencies, IT, MarTech partners to ensure continuity, accuracy, and scalability of analytics implementation across channels.
Requirements
- 8+ years of work experience managing analytics teams, working collaboratively with Product, IT & Digital Marketing teams, and guiding data-informed product planning, prioritization, and strategy development.
- A proven track record of implementing a digital experimentation framework, measurement, analysis and iteration loop & operation.
- Strong ability to influence strategy and driving change across organizational boundaries through clear and compelling communication of data-driven insights and analyses.
- Strong coding experience in one (or more) data programming languages like Python/R.
- Knowledge of and experience with large cloud-based data platforms such as Databricks, SQL, GA4, CDP’s and event-stream architecture; familiarity with Salesforce Data Cloud is strongly preferred.
- Excellent communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
Benefits
- medical
- dental
- vision
- life Insurance
- paid vacation and sick days
- paid holidays
- tuition reimbursement
- 401(k) with company match
- in house salon with complementary services
- varied selection of food options at our corporate campus
- merchandise discount at Sally Beauty and CosmoProf Professional onsite store
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingdigital experimentationmarketing attribution modelsdata programming languagesPythonRanalyticsdata-informed product planningevent-stream architecturecloud-based data platforms
Soft Skills
influencing strategycommunicationcollaborationteam managementdata-driven insightsprioritizationcoachinganalytical thinkingproblem-solvingstakeholder engagement