Salisbury University

Counselor

• Serve as an initial point of contact within the Office of Admissions for parents, students, counselors, and community leaders
• Analyze student requests and needs and cultivate traditional, non-traditional, international, and admitted student prospects
• Plan and execute targeted recruitment initiatives to increase enrollment
• Manage an assigned territory and meet specific recruitment goals
• Conduct market research and analysis for the assigned territory
• Execute recruitment travel through high school visits and college fairs
• Establish relationships with school counselors and school and community leaders
• Build relationships with prospective students and families throughout the admissions funnel through in-person and virtual meetings, phone, email, text, and handwritten communication
• Document interactions, maintain accurate records, and execute processes using CRM software
• Evaluate and execute initial admissions decisions while maintaining confidentiality
• Lead daily information sessions and explain admissions procedures and requirements
• Participate in admissions events including Open Houses, Scholarship Programs, Accepted Student Days, Welcome Weekend, Orientation, and Summer Sips
• Perform office duties including admissions and financial aid visits, campus tours, Counselor of the Day duties, inbound calls, and email responses
• Work with student ambassador tour guides, student volunteers, telecounseling projects, and alumni volunteers
• Plan and direct college day programs, recruitment receptions, and visitation programs
• Conduct research on assigned territories and determine student eligibility
• Implement recruitment strategies in assigned territories, including high school and community college visits
• Provide admissions presentations at campus tours and on- and off-campus events
• Conduct student data processing
• Determine student type and applicable admissions process using independent discretion
• Advise prospective students, applicants, and families concerning admissions policies and requirements
• Assist with supervising and training student volunteers
• Assist in developing marketing materials for programs and recruitment
• Interpret Office of Admissions policies and procedures
• Perform other related duties as assigned

Admissions Counselor